Recently, the "2021 China Brand Forum" hosted by People's Daily was held in Beijing. Experts, scholars, and business representatives in related fields gathered together to focus on "strengthening brand building and promoting high quality With the theme of "Development", multi-field, in-depth and high-level dialogue and exchanges were carried out to jointly draw a blueprint for "Chinese Brand". As China's leading home and bathroom enterprise and representative of new domestic products, Hengjie was once again invited to attend the China Brand Forum and participated in the "Brand Lecture" session. Mr. Ding Wei, CEO of Hengjie Group, shared Hengjie's "Forging New Domestic Products for Bathroom Products" The exploration process and experience summary.
Chinese brands promote Chinese manufacturing to the middle and high end of the value chain
In order to further promote the transformation from Made in China to Created in China, from China Speed to China Quality, and from Chinese Products to Chinese Brands, a series of policies and measures to accelerate the development of a manufacturing power and a brand power have been introduced. The People's Daily has also The China Brand Forum has been held for seven consecutive years to create a good environment for brand building and development.
Ding Wei said in his sharing, "Persistence in creating high-quality products that meet the quality life needs of Chinese families is the fundamental driving force for the stable and long-term development of new domestic products for home furnishings. Hengjie's development logic is to adhere to productism and use originality Technology solves industry problems and usage pain points, creates new domestic products with ingenuity, and strives towards the goal of 'the first brand in China's sanitary ware industry'."
Brand not only represents the competitiveness of an enterprise, but also the comprehensive reflection of national competitiveness. In recent years, the difference between Chinese brands and world-famous brands has been narrowing. Well-known brands are constantly emerging. Made in China covers more and more fields. Product quality is getting better and better. The atmosphere for brand development is getting stronger. "Domestic products" are pushing China to become a brand. Great powers are moving forward. The good development space and development atmosphere provide fertile soil for Made in China to improve its comprehensive strength and continue to improve its brand reputation. From central enterprises to state-owned enterprises, and then to more and more private enterprises, we will work together to increase wages and sustain the brand power.
Hengjie Sanitary Ware’s years of exploration and practice coincide with the development of Chinese brands: insisting on promoting original research and development To improve the brand, we have successively built three major R&D laboratories, including the Intelligent R&D Laboratory, and become the drafting unit of the smart toilet industry standards and a participant in the formulation of more than 60 national and industry standards, winning the right to speak on technical standards.
"First-class enterprises set standards." Ding Wei emphasized.
Let outstanding companies tell brand stories, polish national brands, build dialogue platforms, promote the whole society to form a strong atmosphere of supporting and caring for brands, and help China's manufacturing steadily move towards the middle and high end of the global value chain. It is the continuous development of the China Brand Forum. The original intention of holding it for 7 years is also an annual display of the results of Chinese brand development.
"Hengjie Exploration" to create new domestic products for sanitary ware
How to enhance the brand value of Chinese brands? For Hengjie, a representative brand of new domestic products in sanitary ware, Ding Wei summarized Hengjie’s long-term exploration results in seizing the opportunities of the times and promoting manufacturing in China with four key words: focus, innovation, quality, and corporate values.
It is the persistence of these four keywords that makes Hengjie become the representative brand of China's new domestic sanitary ware, well-known and recognized by the majority of Chinese families, and has also received high attention from authoritative media such as "People's Daily". In 2020, Hengjie Bathroom was selected for the People's Daily's "Brand Power Plan" for the first time as the only brand in the home furnishing industry, and was also selected "2020 Chinese Brand Innovation Cases". Winning this honor is both affirmation and motivation for Hengjie. "Being selected into the People's Daily's 'Brand Power Plan' is what makes Hengjie most proud in recent years. Hengjie will focus on the central government's strategic deployment of brand power and work with the entire industry to build a new benchmark for Chinese brands," said Ding Wei.
In this regard, Hengjie believes that the "national trend" is not just a consumption phenomenon, but behind it is the improvement of China's comprehensive national strength. Similarly, the rise of new domestic home furnishing brands is also due to the comprehensive progress and upgrading of Chinese enterprises in intelligent production, product quality, R&D and innovation.
For new domestic brands, the product itself is more important than marketing, and whether it has strong product capabilities and innovative R&D capabilities will become an important assessment criterion for new domestic brands. On China Brand Day on May 10, 2021, Hengjie appeared at the "Youjian National Trend Pavilion" pop-up exhibition as a benchmark for new domestic products in bathroom ware and was invited to participate in the "National Trend Roundtable" column to discuss the new development of domestic products under the national trend. opportunity. In this event, Hengjie not only started from the appearance, but also performed for consumersIt embodies the trendy style of the United States and at the same time demonstrates the innovative research and development strength of Chinese sanitary ware brands.
Hengjie insists on "building both internally and externally" in the impetuous market environment. Therefore, when the new R&D center was completed, it attracted the attention of the People's Daily's "Reading" column. Through the lens of "Reading", it showed consumers and industry insiders The key to Hengjie’s use of original technology to solve industry problems and pain points. Hengjie's huge investment in technology-driven productivity and R&D has also set an example and pointed the direction for the industry.
The rise of the national trend in home furnishings must include national sentiments, but the long-term development of new domestic home furnishing products cannot stop at sentiments. More and more Chinese brands are starting from their own practices and relevant research, polishing their brands with products, expanding their influence with innovation, and promoting Chinese brand building to take new steps and reach new levels. In China's sanitary ware industry, new domestic brands represented by Hengjie have never forgotten to use original technology to continuously drive the improvement of product strength and create high-quality sanitary ware spaces for Chinese families. They will live up to the opportunities of the times and continue to create sanitary ware quality with ingenuity. New domestic products, the shining "Chinese brand business card" can be expected in the future.
