This Christmas is a bit "meaningful"
On December 24, the eve of Christmas, the Italian LEA brand pavilion was officially opened in the import pavilion on the top floor of China Ceramic City. As the exclusive agent of LEA CERAMICHE in China, HBI has always attached great importance to material aesthetics in Various innovative expressions in space.
The opening ceremony of the Italian LEA brand pavilion invited industry association leaders, designers, and media guests to witness this happy moment. The guests also expressed their gratitude to the LEA brand Congratulations were sent to the opening of the museum.
▲HBI platform founder and global chief selection officer - Mr. Wei Jiguo
At the opening ceremony, Mr. Wei delivered an opening speech: "The birth of the Italian LEA brand pavilion is the result of the hard work of the HBI team. We hope to provide Chinese partners with the Italian living space effects and products created by Italian LEA. As well as the vast number of designer friends who bring different Italian styles, I also place my hope on our HBI team to always adhere to our "four persistences" and create a better imported ceramic tile brand museum."
▲Vice President of China Ceramic CityManager--Mr. Han Bing
Mr. Han said in his speech: "Today is Christmas Eve, and it is also the opening ceremony of the Italian LEA brand pavilion. It can be said to be a double happiness. As the top-level import pavilion of China Ceramics City, LEA's strong presence and opening It undoubtedly adds a touch of color to us and makes the top-floor import pavilion more exciting. I believe that the Italian life created by the LEA brand pavilion will be loved by consumers in the future."
▲Secretary-General of China Imported Tile TOP Alliance--Roger
Secretary-General Luo said: "LEA has brought many interesting ideas to everyone. For example, during the Guangzhou Design Week, I gave the LEA exhibition hall a sentence: On the one hand, it is the vicissitudes of the human world, and on the other hand, it is the imagination from outer space. . Today is a moment full of rituals. Life can only be wonderful if it is full of rituals. I also wish you the grand opening of the Italian LEA Brand Pavilion. ”
▲HBI Assistant General Manager & Marketing Director--Ms. Li Yunshi
HBI Assistant General Manager and Marketing Director Li Yunshi introduced us to the relevant content of the Italian LEA brand, and announced that the Italian LEA Brand Pavilion was officially open to the public.
With the blessings of the entire audience, the Italian LEA Brand Pavilion officially opened. At the same time, it also gained the expectations of many designers and partners. It is under such high attention that the Italian LEA Brand Pavilion adheres to the global strict selection understanding to bring more fashionable and avant-garde integrated space solutions to Chinese consumers.
▲The guest leaders took the stage together to hold the ribbon-cutting ceremony for the opening of the Italian LEA Brand Pavilion
Italian catering culture sharing
Italian catering culture sharing
The opening ceremony was specially arranged on "Christmas Eve", and an afternoon tea experience of Italian Christmas culture was carefully designed for the guests.
Italian LEA CERAMICHE is affiliated to the Panaria Group, one of the top four ceramic groups in Italy with comprehensive strength. It is an international enterprise that designs and produces high-end ceramic products and is committed to providing unparalleled services to the global elite. Ceramic products and space solutions create an extraordinary experience with the ultimate texture.
The "LEA in HBI" exhibition hall was created by Mr. Zhu Baiyang, the dean of RCHA STUDIO Design Institute. The exhibition hall aims to express the unique aesthetics of the product in the space and its role in contemporary urban life style. and excellent taste in the realm of life aesthetics.
As a flagship showroom of 100% pure Italian descent
The scene can be called the core product exhibition of LEA Milan Design Week
The brand pavilion is guided by the products exhibited at Milan Design Week over the years
Exhibiting the brand’s main products from Milan Design Week in recent years
Showcase Italian cutting-edge home design materials
Concreto
The Concreto series products exhibited at LEA Milan Design Week in Italy in 2019
At the same time, the Concreto series won the Good Design Chicago Good Design Award
Nextone
Designed by Diego Grandi in 2019
A new series combining Nextone and Delight: LEA Ceramiche
Dialogue between design and architecture
Anthology
Anthology series products will be exhibited at LEA Milan Design Week in Italy in 2020
Imaginative installation by Ferruccio Layiani
To showcase LEA Ceramiche’s original new series of space stones
THE ANTHOLOGY IMPACT
Italian LEA Anthology space stone series
Extension from Milan Design Week to Guangzhou Design Week
Today LEA in HBI Brand Pavilion
It is the continuation of products and the inheritance of culture
Italy LEA’s first flagship showroom in China
First flagship exhibition hall in China
The grand opening of the LEA in HBI brand pavilion in the top-floor entrance pavilion represents a new height for HBI, and also represents the new journey of Italian LEA in China. With multi-dimensional standards such as brand selection and product selection, LEAxHBI creates a product display base with pure Italian origin. The selection platform also integrates high-quality resources and lifestyles at home and abroad, uses differentiated positioning, carefully selects products that are more suitable for Chinese consumers, and creates a more comprehensive product matrix and comprehensive solutions for users.
