INNOVATION AND CHANGE STRENGTH IS KING
Innovation and change, strength is king
It is the eternal theme of market development
Zhonghui Ceramics relies on its strong corporate strength and overall strategic layout planning to integrate resources, realize complementary advantages, accelerate the layout of brand operations, and comprehensively upgrade the brand with service upgrades and empowered terminal development strategies. This has already begun. Results, brand image and influence are gradually improving.
Adhering to the business philosophy of "innovative experience, excellent quality, and improved satisfaction", we explore the upgrade of traditional business formats and develop a set of new exhibition hall CI standards that are more in line with modern public consumption habits.
Abandon the bells and whistles of the past, always focus on the product itself, never put the cart before the horse, and present products with better quality, better experience, cheaper and more convenient products to consumers.
BRAND VISION
Brand Vision
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Zhonghui Ceramics is committed to standardization construction in 2021, and has gradually formed a set of terminal store standardization systems, including perfect integration of products, layout, lighting, etc., which can be quickly copied and extended to terminals across the country. Form a unified terminal brand style, and the entire store can output quickly and efficiently.
There are unified standard actions from the exhibition hall facade (front door), front desk, windows, soft furnishings, lighting, ramp area, model rooms, etc., to ensure consumers' purchasing experience through terminal standardization construction.
The design of the image wall gives the store a new highlight, and the eye-catching Zhonghui Ceramics LOGO once again deepens the brand impression.
The design details in the exhibition hall are revealed everywhereIt is rigorous and based on the requirements of CI standard stores. Whether it is design colors, accessories or materials, the designers have integrated the brand tone to deepen the recognition of the gold medal to the outside world.
Make every tile smarter
New scene experience
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The material selection area fully integrates the texture and fashionable brand culture of Zhonghui Ceramics into the comfortable and modern design style of the exhibition hall. The space is divided into different style display areas such as large slate boards, medium boards, continuous products, and basic products.
The comprehensive model rooms and exhibition areas are orderly distributed in the inner field, and the open and integrated display form expands the freedom and integrity of the space, opening a wonderful beginning for communication and interaction between people and between people and space.
Based on the lifestyle home living space, in the experience area, users can easily find home inspiration, realizing that what users see is what they sell, and what they sell is what they get.
Image
Floor plan
Layout plan
The most successful and difficult thing is to maintain standardization and high quality while also adapting to store conditions and arranging relevant details based on the specific store size and local market consumer psychology.
When natural colors meet delicate materials, how to get the details of the space just right, and better show the charm of the design.
The designer uses fashionable and luxurious lines and fresh and elegant colors to create a simple, elegant, comfortable and new exhibition hall CI standard, which comprehensively, vividly and truly displays the ceramic tile growth environment, and connects the experience with the authenticity of users Isolate and create an immersive experience.
