Improve/Learn
In order to further strengthen and improve the professional level of the team, let the team better learn innovative business models, advanced team building concepts, excellent brand culture, etc., and master the ability to control the market from systems, theories, and practices, thereby promoting Terminal profit.
On the morning of June 23, Wells held a special meeting in the Slate Exhibition Hall of the Headquarters Global Marketing Center on "Tile V Classroom Mini Program Trial Operation and Usage Guidance", "Brand Network Optimization Project Sharing" and the strict implementation of "Advertising Law, standardized brand promotion and other content training. Wells brand leaders and all sales elites attended the training activities.
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Wells’ “Tile V Classroom” officially enters trial operation
In June, Wells Ceramics grasped the development trend, actively embraced the Internet, and cooperated with well-known service providers for customized development The online learning applet - Wells' "Tile V Classroom" handheld learning platform aims to allow dealers, shopping guides, store designers, etc. across the country to use their fragmented time to learn relevant product knowledge, shopping guide skills, etc. online anytime and anywhere. The launch of courses on channel expansion, online attracting customers, etc. will greatly facilitate the daily work and study of Wells Terminal family members, allowing them to build a professional team at zero cost.
Teaching how to use ceramic tile V in classroom
The role of “V Classroom”
All members can participate, no geographical restrictions
Use fragmented time to learn whatever you want
A variety of courses, allEmpowering brands and assisting terminals
Smart business card, easy to create, with its own traffic
Collect successful cases and let users influence users
Practical courses to enjoy learning in the sea
Three core functions
Picture sharing function: Terminal owners, store designers, shopping guides, etc. can post actual decoration cases or design renderings in a timely manner.
Smart business card: Everyone can have a smart business card, which can be easily created so that customers can easily find you.
V Classroom: A variety of courses and styles allow you to learn easily and continuously improve your comprehensive ability and level.
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Wells Ceramics/Stone Slab Brand Reputation Optimization and Promotion
In recent years, Wells has continued to increase promotion efforts on online platforms, increase the company's visibility and reputation, establish a good market reputation, enhance brand competitiveness, enhance the company's sense of honor and dealer confidence, and provide sales weapons for terminals . The training meeting specially invited Mr. Liu, an online promotion expert and general manager of China Ceramics Network, to give a speech on "Brand Network Optimization Project Sharing". Mr. Liu’s sharing enhanced the sales elite’s awareness and understanding of the brand online promotion sector.
At the training meeting, Wells Marketing Director Han Bangsheng shared about the strict implementation of the Advertising Law and standardized brand promotion. By interpreting product specification promotion, terminal store promotion, and popularizing knowledge on the use of advertising slogans, Mr. Han enabled sales elites to more fully grasp the specifications of brand promotion and laid a solid foundation for better service to end customers.
Wells' "Tile V Classroom" has now entered the trial operation stage. It will help the brand reconstruct the marketing and training system, connect the relationship between marketing and training, and build a A complete system integrating marketing and training, with the continuous enrichment of new courses, is bound to become a magic weapon for terminal sales growth.
In the future, Wells Ceramics will continue to open up omni-channel marketing links and adhere to digital marketing and scenario-based marketing The principle of linking, while effectively promoting the promotion of the brand, promoting the long-term sustainable growth of the brand and terminals, improving and enhancing the core strength of the brand from the inside out, and truly moving forward without forgetting the original intention!
