On April 15, the "2021 Top Ten Architectural and Sanitary Ceramics Brands List" (hereinafter referred to as the "Top Ten Ceramics Brands List") qualification selection (preliminary evaluation) - the online voting channel was officially opened. The voting starts and ends from April 15, 2021 to April 30, 2021 (23:59).
Since the voting for the "Top Ten Ceramic Brands List" opened for a week, it has attracted the attention of many ceramic brands and won the support of a large number of dealers and consumers. There are currently 92 brands participating in the shortlisted voting. As of 12:00 on April 23, a total of 163,898 valid votes have been received. The highest number of votes received by a single brand has exceeded 20,000. At the same time, the number of votes for each ceramic brand participating in the voting is still increasing, which shows the enthusiasm of dealers and consumers to participate.
What is the significance and function of the "Top Ten Ceramic Brands List"?
Before introducing the significance and function of the "Top Ten Ceramic Brands List", Zhongtaojun will tell a story.
In 1985, in order to recover its disadvantage in competition with Pepsi-Cola, Coca-Cola launched "New Coke" with an improved taste, replacing the original classic Coke formula. However, after "New Coke" was put on the shelves, it encountered strong opposition from the American people. Coca-Cola received more than four times the complaints every day than before, and the complaints became more and more intense. Ultimately, the farce ended with Coca-Cola reintroducing the original formula and renaming it "Coca-Cola Classic."
This is the famous "New Coke" incident in marketing history.
In the "New Coke" incident, we can clearly see the key role of consumers in brand marketing. With the development of the times and the upgrading of consumption, this role has not only not faded, but has become more important.
Consumers have the final say whether a brand is good or not. After the market enters the Marketing 3.0 era, consumers are the real owners of the brand.
Back to the ceramic industry. As the concentration of ceramic brands has become higher and higher in recent years, the industry status of heavy production areas and large-scale production has gradually weakened. The future brand trend will shift to focusing on brands and consumers. Ceramic brands will be transformed from "industry recognized brands" "Change to "consumer awareness of brand".
Under this trend, "Top Ten Ceramic Brands""List" has been given a new meaning and role: to help ceramic brands transform from "industry recognized brands" to "consumer recognized brands".
How does the "Top Ten Ceramic Brands List" help ceramic brands transform and advance?
As we all know, there are many awards in the ceramic industry, but most of them are silent when geese fly by, and leave no trace when treading on snow. After the grand award ceremony, no traces are left. In fact, for ceramic brands, what is really useful is not the grand and gorgeous award ceremony, but the continuous fermentation after winning the award to actually promote the brand to consumers.
The "Top Ten Ceramic Brands List" founded by China Ceramics Network is the only award that maximizes network-wide marketing:
——The whole network search is visible, and the award promotion is visible all year round. As long as consumers search on Baidu, they can see the "Top Ten Ceramic Brands List" list, which continues to occupy the minds of consumers;
——Create public opinion across the entire network to allow consumers to recognize, understand and accept the top ten brands, promote word-of-mouth for the brand, and convey the best ceramic brands to consumers;
——The entire network is covered by media. The organizer China Ceramics Network has achieved search engine SEO, paid promotion SEM, Toutiao account, Baijia account, Douyin, Kuaishou, Sohu account, Zhihu, bilibili, Dayu account, Yidian Account, NetEase account and other full platform information coverage, truly linking brands, dealers and consumers;
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Why does the "Top Ten Ceramic Brands List" become the benchmark for ceramic brands?
As the earliest brand list created in the construction and sanitary ceramics industry, the "Top Ten Ceramic Brands List" has been successfully held for 10 consecutive sessions (2021 will be the 11th session). The award locations are the Great Hall of the People, Diaoyutai State Guesthouse, National Convention Center, etc. The top hall of honor.
Relying on the advantages of China Ceramics Network's high weight, high traffic and high value, the "Top Ten Ceramic Brands List" has a high degree of recognition. With more than ten years of accumulation, it has generated extensive and far-reaching influence in the upstream and terminal sectors of the industry. influence, gradually growing into the value list in the minds of consumers, and has beenKnown as the "Hundred Flowers Award in the Ceramic Industry".
The market is changing rapidly, and the selection of brands and brand lists should also keep pace with the times. With the rise of consumer brand awareness, the competition for the "Top Ten Ceramic Brands List" has become increasingly fierce. In order to make the selection more scientific, rigorous and convincing, the organizer and organizer set up two links: "preliminary evaluation" and "final evaluation", based on the brand's influence, productivity, product power, originality, design, content, The participating ceramic brands will be comprehensively evaluated from multiple dimensions such as operational capabilities, and finally the "Top Ten Ceramic Brands List" will be determined by online voting and expert review.
Whether it is award qualifications, industry influence, list value, or the authority and impartiality of the awards, the "Top Ten Ceramic Brands List" is a well-deserved benchmark for ceramic brands.
Finally, what needs to be emphasized is that the online voting time for the "Top Ten Ceramic Brands List" (preliminary review) has passed halfway. The top 10 brands with the current votes are 90° ceramic tiles, Bighorn Deer super wear-resistant marble tiles, and New Hao marble tiles, Dajiang ceramics, VIRG CASA, Laideli ceramics, Liju ceramic tiles, Ouwang ceramic tiles, Hengfu ceramic tiles, Lion ceramic tiles (more brand data can be viewed by clicking "Read the original text" below), The top five brands all received more than 1,000 votes, and the top 10 brands received more than 5,000 votes, which shows how strong the market appeal of these brands is.
If you don’t invest and I won’t invest, when will the brand come forward?
The competition for finalists is extremely fierce. Whether your favorite brand can "debut in the C position" depends entirely on your attitude and intensity of voting!
Now that you’ve seen this, let’s make a prediction!
There are only more than 7 days until the end of the voting for the qualifications of the "Top Ten Ceramic Brands List". Which brands among the top 10 brands with the most votes do you think are the most powerful to qualify?
