On April 18, the Foshan Spring Ceramics Expo opened as scheduled.
In the Huaxia Ceramics Exhibition Hall, a "Houtang Theme Pavilion" composed of colors, arcs, waves and other elements has become popular.
People who visited the site were crowded together, and they were all immersed in this wave of "light fashion" constructed with colors.
It is not only the booth design that is popular, but also the products.
“The brands are different, and there is still a gap.” A dealer who came to see the exhibition couldn’t help but sigh.
01.
"Houtang Theme Pavilion" explodes in popularity
The ceramic industry is carrying out an in-depth exploration of rejuvenation.
Whether it is an old brand with a certain history in the industry or a young new brand, they are all embracing the "back wave" and using cool products and marketing models to further integrate into the young group, making "younger" become the new trend of the brand. .
On April 18, at the 2021 Foshan Spring Ceramics Expo, the "Houtang Theme Pavilion" created by QD Ceramics "It suddenly broke out of the circle and attracted the attention of many exhibitors. Many dealers on the scene said, "QD has really changed a lot in the past two years."
According to reports, in 2021, the QD Houlang theme pavilion has been extended to the terminal, using bold colors, lines and other elements to fully demonstrate QD's "light fashion" life aesthetic attitude.
▲QD TilesTerminal Houlang Theme Museum
What does the popular QD “Houtang Theme Museum” look like? Let’s take a short video to feel it first.
Is the "Houtang Theme Pavilion" an "accidental success" or the inevitable result of the brand's comprehensive transformation into "light fashion"?
"'Houtang Theme Museum’ is QD Ceramics's offline special theme store. It is not a sudden thought, coming out of thin air, but < a href='https://www.ceramicschina.com/pinpai/view_11017.html'>QD ceramic tiles fully embraces young consumer groups and creates a carrier of light fashion home aesthetic attitude. "QD Tiles booth manager said.
In fact, QD ceramic tiles is not a brand that has only become popular in recent years. It has nearly 30 years of development. In the spring of 2018, QD launched a new VI system. All products were subverted and introduced, and a 360-degree change was made in brand image, products, marketing, etc. The original intention was to make the brand closer to the market and consumer trends.
Undoubtedly, this move was the right one.
As a "veteran brand" among trendy brands, QD relies on Mona Lisa Group's advantages in production, research and development, comprehensive innovation, embraces fashion, and transforms itself into a "trendy old man". This is not only reflected in QD's image and In terms of products, it is also reflected in brand marketing innovation activities.
The launch of QD’s “Houtang Theme Museum” in 2021 is a good proof.
At this year's Ceramics Expo, QD took the attitude of "Being behind, daring to think and dare to act" as its original intention. In the crowded exhibition, QD became the most shining "Internet celebrity booth".
In addition to displaying QD's latest products, the booth also has a performance area and a check-in and photo area, which can attract young consumer groups with similar attributes without using rigid marketing language.
02.
900×2700×10.5mm
New rock slab products debut
At this Ceramics Expo, QD2021“Hard-core” product - slate, makes a new appearance.
According to the person in charge of the booth, the 900×2700mm rock slabs on display this time are one piece to the top without splicing. They can be smoothly connected to maximize the visual extension of the space and meet the application of home space. They can be placed on the wall or on the floor. At the same time, it can also be applied to home countertops such as kitchens, breaking application boundaries and creating more application possibilities.
In addition, it is worth mentioning that the thickness of the rock slabs launched by QD this time is 10.5mm, which can be used on walls and floors. This thickness can also be used for home decorative panels. "The new slate slabs incorporate unique far-infrared and other materials. The products achieve zero penetration, stain resistance, corrosion resistance and other physical properties, and can achieve 'one slab for multiple purposes'."
"Look, this is different, there is still a gap." At the exhibition site, a dealer sighed after touching the product carefully for a moment.
The texture of the new slate products launched by QD this time is based on "high-end luxury stone". The surface effects include matte grain surface and shiny surface, which highly restores the natural texture and has natural color transition.
In addition to new slate products, QD also exhibited brand core products such as large ceramic slabs and marble tiles with continuous patterns, which attracted the attention of many exhibitors.
From the products, you can get a glimpse of QD ceramic tiles's young and fashionable line, in terms of color, material, application, etc. On the other hand, it further fits the fashionable home style of young people. Nowadays, many of its products have become "hot products" in the market, and product sales and brand reputation have been rising.
There are many end-user comments:
"QD ceramic tiles have many styles and my family likes them all";
"Very unexpected, I will buy it next time";
“In the first half of last year, our family renovated a new house and used QD Tiles. At that time, I went to the building materials market several times, but could not choose the right ceramic tiles. Finally, a friend recommended me to try QD ceramic tiles. , saying it was cost-effective and of good quality. Then I went to the specialty store of QD Tile and the quality was indeed good. good. ”
“QD ceramic tiles The quality is very good, it is a big brand, and the quality is naturally guaranteed, but compared to What I like more is the design aspect. Not long ago, our home was renovated and we used QD’s Venus Gray series. It is a floor tile with gray and white random patterns intersecting with each other, giving people a crystal clear feeling. The effect is Very good, a brand you can consider buying. ”
……
The above is the real feedback from end users
It is revealed that on the first day of the exhibition alone, there are already some interested dealers who want to join this wave of QD light fashion.
It can be seen that QD's rejuvenation path has been recognized by more and more terminal dealers and consumers. This "back wave" will continue to surge and converge into a larger "light fashion" wave.
