Consumers who want to know more about ceramic tiles often choose to visit ceramic tile stores.
Therefore, the layout and reception of the entire terminal store will directly affect consumers' first impression of the brand. As the young consumer groups born in the 80s and 90s have emerged as the main force in home consumption, "brand rejuvenation" has gradually become a The strategic direction for the transformation and upgrading of ceramic tile enterprises.
With the younger consumption characteristics, what kind of ceramic tile brand terminal exhibition hall can capture the hearts of customers?
There are 4 key points, let the editor introduce them to you.
No.1 Distinctive Brand Image
Terminal store chain standardization is an essential step for enterprises to launch chain franchises. Brands such as KFC, McDonald's, and Mixue Bingcheng all have complete chain standardization systems.
The most direct effect of chain standard SI is to unify the brand image, greatly reduce the cost of single store landing, and greatly reduce the working hours of store landing. In the same way, terminal stores are a window for ceramic tile brands to export their brand images. Store standardized planning can unify the overall image and will not cause big differences due to differences in location and store size.
Compared with the messy and themeless store design of ceramic tile showrooms in the past, the terminal stores of Negative Ion Ceramics clearly display the brand's style from the front door.
No.2 Differentiated and flexible design
In order to reduce store construction costs and landing hours, some ceramic tile brands' terminal ceramic tile stores are copied one-to-one across the country according to SI standards regardless of city characteristics, store location, and store size.
However, in recent years, the ceramic tile market channels have gradually subdivided. The aesthetics of customers in different regions are also slightly different, and the resources and channels of different dealers are also different. If the same store standard design is used to build terminal exhibition halls in all regions of the country, It's obviously becoming less and less feasible.
Under the consumer demand in the new era, terminal ceramic tile stores must highlight differentiated brand characteristics in order to gain a foothold in the market. Therefore, the terminal ceramic tile store design of Special Negative Ion Ceramics is both flexible and unique, with an anion experience hall and a science and technology museum. .
No.3 Really restores the atmosphere of home
As those born in the 80s and 90s have become the main force in the home furnishing consumer market, people like IKEA have a good sense of experience,Scenario-based physical home furnishing stores, which symbolize the comfort of life, are increasingly popular among major consumer groups.
Currently, all special terminal ceramic tile stores adopt scene-based home furnishings to restore the real home environment and present it to customers. Set off by exquisite and personalized soft furnishings, the entire space creates a warm and real home space, allowing customers to relax more in the space and have a more real and intuitive experience of the effect of ceramic tile paving.
No.4 Create close social relationships
Try to weaken the pure selling nature of terminal stores as much as possible, and create a store environment that can bring store owners and customers closer to each other, and at the same time, it can also show the warmth of the brand.
In the new era, consumers are more willing to pay for a wonderful experience. Excellent terminal tile stores like Te Te·Anion Tile have bid farewell to the single and unified store model. Starting from the customer experience, they explore the negative ion characteristics and differences of products. We optimize selling points and space characteristics, pursue a warm marketing experience, and create a diverse social home for urban life.
