Is the environment not good? Terminal traffic is low?
Is it difficult to implement terminal sales conversion?
Only the weak make excuses!
Strong people always think of more solutions than difficulties!
In the current environment, the criterion for measuring a good brand is whether it can truly help dealers to quickly launch in the national market, sign orders at the terminal, sign large orders, improve terminal conversion rates, and create Strong team!
Riding the wind and waves, pointing at the terminal
October 11th to 13th, Lion Ceramics Headquarters United Lion Ceramics Strategic partner Guangdong Zhishan Marketing launched a special training trip with a strong atmosphere in Foshan, Guangdong, the porcelain capital of China - "Riding the Wind and Waves Sword Pointing to the Terminal" ” Lion Ceramics 2021 National Dealer Manager Special Training Camp (Second Season) in Foshan, Guangdong.
The picture shows the meeting site
This special training was hosted by Lion Ceramics headquarters and attracted people from Lion Ceramics More than 200 representatives, including general managers of flagship stores across the country, gold medal store managers, and elite shopping guides, participated and received enthusiastic responses.
With the power of talent, you can travel thousands of miles
The picture showsLion CeramicsMarketing Director Mr. Song Zuoliang delivered a welcome speech
On the evening of October 11, at the opening ceremony of the special training camp, Marketing Director of Lion Ceramics Mr. Song Zuoliang delivered a welcome speech and made a special topic on the two key points of Lion Ceramics product upgrade and new product positioning Sharing, he said Lion Ceramics has been deeply involved in the industry for 18 years. From its establishment to the present, it has always been based on the principle of "win-win for manufacturers" The development of the enterprise is the top priority and the strategic guideline of "putting customers at the heart" is deeply implemented. Hereby, while providing higher quality products to terminal stores, the company will also work with our dealers on multi-dimensional marketing ideas. , to open up a new future, and strive to create the most systematic, meticulous and considerate brand terminal marketing services for dealers in China, combined with the concept of "high hardness creates high wear resistance" and "the pioneer of Lion King high-hard marble tiles" The functional positioning of the new brand products will start a new journey of creating a national Lion brand together with the vast number of Lion family members across the country!
The picture shows Lion Ceramics shared by Manager Zhang Yusen of Customer Service Department On site
Lion Ceramics Manager Zhang Yusen of the Customer Service Department brought you the "Analysis of Home Decoration Channel Terminals" for everyone. The themed decoration company cooperation model is explained in detail, pointing out the development direction for customers and enhancing their confidence in developing new channels. He uses actual cases to describe the most effective decoration company development and cooperation methods at present, so that everyone can establish and improve decoration company cooperation channels. Have a more systematic understanding.
Lion CeramicsDouyin strategic partner Zhang, a well-known industry figure Mr. Kang shared the scene
Lion Ceramics Mr. Zhang Kang, a strategic partner in the field of Douyin, a well-known industry figure, focused on the "Douyin application" , Douyin IP creation, Douyin store traffic" and many other topics were shared. He said that as contemporary marketing elites, we must actively introduce "new" methods and "new" thinking, and skillfully use multi-dimensional marketing tools to Expand the market, improve brand awareness in an all-round way, and operate and maintain Douyin with a "result" orientation, create independent IP characters, cultivate store Internet celebrities, and ultimately achieve continuous improvement of the regional strength of the Lion brand, and ultimately create strong terminal traffic Pool.
Break through yourself and refine your military soul
The picture shows Lion Ceramics strategic partner Guangdong Zhishan Marketer Dean of the college Mr. Wang Yonghong shared the scene
At 8 a.m. on October 12, the special training camp officially started. Lion Ceramics strategic partner Guangdong Mr. Wang Yonghong, Dean of Zhishan Marketing Business School, Mr. Qiaoen, the gold medal lecturer, and Ms. Zheng Lijuan, the gold medal tutor, introduced a new indoor experiential special training method based on the 1+4 coaching team innovation and empowerment, and explored teamwork through a series of game experiences. existing problems and gave feasible suggestions, while also allowing every trainee to re-understand themselves. This relaxed and profound teaching method was deeply loved and recognized by the participants.
The picture shows Lion TileStrategic partner Mr. Qiaoen, the gold medal lecturer of Guangdong Zhishan Marketing, shared the scene
It is reported that the so-called "1+4" refers to a 5-person group composed of 1 leader and 4 employees in actual work. The 5 large groups divided into this special training are based on such multiple 5-person teams. Coordinating the composition of the unit.
The picture shows the experiential training site during the special training
Lion Tile Various games designed by the strategic partner Guangdong Zhishan Marketing Instructor were used throughout the special training , in the game leaders and employees each play corresponding roles.
The picture shows the experiential training site during the special training
As the game progresses, various problems will arise in team collaboration, leading to different results. The instructor will use the results to help the team find out the mistakes made during the team battle, and provide timely summaries and reflections. .
The picture shows the experiential training site during the special training
This method of personal experience and insights goes deep into the hearts of the students, allowing them to deeply understand the problems existing in team operations and the serious consequences it brings to them, and grow in the process of self-analysis and sharing. .
The picture shows the students actively sharing and interacting during the special training
Moving harvest and fruitful golden autumn
After one day and two nights of special training camp training, at 23:00 on October 12, a grand camp closing ceremony was held at the conference site.All the efforts you have made are recognized at this moment, and all the sweat you put in turns into abundant fruits at this moment. The honor that belongs to the strivers also gathers into a starry sky at this moment!
The picture shows the award ceremony and completion certificate issuance site
In addition to awarding special training honors to the champion team and outstanding individuals of this special training camp. The Lion Ceramics headquarters also solemnly commended the Lion Ceramics Winners of first, second and third place in Douyin Contest, Kuaishou Contest, Weibo Story Contest and other competitions.
The picture shows the surprise birthday session during the special training
Subsequently, under the careful arrangement of the teacher, the Lion Tile headquarters brought a A mysterious birthday surprise! A series of mysterious videos condensed the messages and blessings from family, friends and Mr. Liu Bao, chairman of Lion Group. The warm and flickering candlelight at the scene and the pairs of sincere eyes in front of him turned into tears filled with emotion... .
The picture shows Lion Ceramics shared by Gong Chen, manager of the customer service department On site
After the special training, Lion Ceramics also followed the Double 11 National Large Terminal Flagship Store Event Swearing Ceremony. It officially kicked off, Lion TileManager Gong Chen of the Customer Service Department explains the activity plan, clarifies the direction, unifies the goals, focuses on real-time promotion points, and focuses on the three key points of store, channel, and team, and runs through multiple systems to sort out the customer acquisition steps for dealers to achieve Double 11 activity effect.
Appreciate the craftsmanship and take a stroll
At 9 a.m. on October 13, Lion Ceramics was led by the managers of the national dealers at the company headquarters Next, come to Lion Ceramics Guangdong Production Base and China Ceramics Headquarters Base (Foshan, Guangdong) Lion Ceramics exhibition hall visit.
The picture shows the visit to the Lion Ceramics Guangdong production base
Through Lion Ceramics factory and showroom commentators Lion Ceramics's in-depth explanation of the production process and product design style allowed the Lion family members on site to understand Lion Ceramics's production strength and superior product performance have been fully understood and understood, among which Lion Ceramics Cooperated with Italy's Carobbia, the world's number one glaze company, and spent a year developing the exclusive invention patent - Lion High Hardness Glaze. The superior product performance of Lion High Hardness Marble Ceramic Tiles produced is given to everyone. left a deep impressionimpression.
The picture shows the visit to Lion Ceramics Guangdong Foshan Exhibition Hall< /p>
"Let us live a life of ease in the world of mortals, ride horses and gallop to share the prosperity of the world, sing the joy of our hearts over wine, and seize our youth with great vigor." Autumn is a season full of vitality. Only by hard work can we be fruitful. Only by working hard can you see the infinite scenery.
The picture shows the scene of Lion King CeramicsCultural Tourism Ancestral Temple
At 14:00 pm on October 13th, Lion Ceramics all the participating families went to the tiles that were built in the Northern Song Dynasty. It is a national AAAA-level tourist attraction ancestral temple during the Yuanfeng period. Strolling along the long street full of ancient charm, bluestone paving, brackets and cornices, lingering clear sounds, winding paths and corridors, and the rich cultural beauty of the ancestral temple allow every member of the Lion King family to fully feel the penetrating power of Chinese millennium culture, and also make everyone profound. Feel the unique charm brought by the life and deeds of Foshan Kung Fu master Mr. Huang Feihong.
The picture shows Lion Ceramics Dinner Dinner for Mr. Wang Jun, General Manager of Marketing Speech scene
Finally, Lion Ceramics Marketing General Manager Mr. Wang Jun personally visited the dinner of this special training camp and expressed his opinions The lion family members across the country highly affirmed the learning ability full of fighting spirit and emphasized Lion CeramicsOn the road of future brand development, we will continue to take "customer-centric" as the guiding principle for brand strategic development, all-round Increase efforts to carry out work related to empowering terminals, and work with Lion family members across the country to continue to create new heights for the Lion national brand!
The picture shows the dinner scene
Lion Ceramics The 2021 Guangdong Foshan National Dealer Manager Special Training Camp (Second Season) has come to a successful conclusion At the end, the multi-day special training + visit + cultural tourism experience made the family members of Lion King dealer managers across the country deeply aware of the importance of teamwork and understood the principles and keys to team operation. Family members who attended the meeting said that this training brought him not only knowledge, but also changes in concepts and thinking. Thanks to the family members at the headquarters for their dedication, and to all the famous teachers for sharing! The best way to thank you is to repay with action. When you return to the terminal store, you will devote yourself to your work and strive to increase sales for the store!
The picture shows the national Lion family members taking a group photo after the special training camp
Be striver-oriented and result-oriented. Lion Ceramics As a large-scale modern ceramics enterprise that takes win-win cooperation as the first priority, it has been implementing the The development concept of service terminal, assistance terminal and achievement terminal. In 2021, we will rely on the powerful dual-core marketing center + dual production base operation model of Guangdong Foshan in the south and dual production base in the north, combined with the national distributed branch warehousing management system and "high hardness" The new brand functional positioning of "creating high wear resistance" and "the pioneer of China's high-hard marble tiles" will fully assist the vigorous development of every Lion King family member. I believe that in the "win-win situation for manufacturers, business as friends, and cooperation Under the guidance of the strategic policy of "Business Advances", let us work together to win a better future and create a more glorious chapter!
