Hangzhou used to be synonymous with "Paradise on Earth" and the beautiful West Lake; now it is synonymous with "Internet Capital", digital economy and entrepreneurial paradise, and is a modern new first-tier city in China.
This issue Guanzhu Ceramics "Store Exploration ME" walks into the "black technology" whole house in modern Hangzhou High-end customized modern light luxury style store - Hangzhou Guanzhu New Era Home Furnishing Flagship Store, experience a more high-quality customized home life.
ABOUT THE CASE
Guanzhu store visit ME. Issue 8
Store name: Hangzhou Guanzhu New Era Home Furnishing Flagship Store
Store location: Hangzhou New Era Home Life Plaza
Store area: 1100㎡
Store construction time: January 2021
STORY
Store stories in this issue
Hangzhou New Era Home Living Plaza - a five-star one-stop home shopping plaza with the highest grade, the most complete brands, the largest scale, the best environment and the most popular in Zhejiang Province, and the Hangzhou Guanzhu New Era Home Furnishing Flagship Store I will stay here.
With consumption upgrading, high-end consumers are increasingly pursuing individual and high-quality life concepts. How can we meet the needs of high-end consumers? Guanzhu Ceramics has always paid attention to the consumer needs and trends of Chinese people for a better life. At the beginning of this year, Guanzhu brand released a new With the brand upgrade strategy, we are committed to creating a beautiful Chinese residential life with smart technology, health and environmental protection in the future.
Under the leadership of the headquarters brand upgrade, Guanzhu Hangzhou store realized that store upgrades and product upgrades were imminent, so it invested heavily in January this year to introduce large slabs, rock slabs, graphene heating tiles, etc. that are popular among consumers today. Products, through "black technology" products and rock slab application model rooms and other devices to create immersive scenes and capture new consumer groups.
After the store was renovated and upgraded, the store's appearance was completely renewed, and at the same time, the transaction efficiency of newcomers was greatly improved. In the same location and in the same market, the Hangzhou Guanzhu store has transformed from an ordinary store last year to a light luxury store with a strong sense of design in a high-end store in Hangzhou. Smart technology and immersive scene experience have created a new landmark in Hangzhou. The textured design and immersive space scene setting experience have attracted many designers and users to visit Guanzhu stores and express their recognition of the avant-garde upgrade of the headquarters to create whole-house customization.
The leadership team of Hangzhou New Era Home Life Plaza
Check in at Guanzhu Headquarters
DESIGN
Appreciation of store design in this issue
The Hangzhou Guanzhu New Era Home Furnishing Flagship Store has a reasonable circulation design, and the material selection area, negotiation area, and modern home model rooms are appropriately laid out, allowing customers to become more and more immersed in the modern home atmosphere when visiting. Feel the charm of high-end home customization.
At the same time, appropriately match the soft furnishing design with texture: modern and simple sofas, retro-style metal element ornaments, artistic illustrations, etc., so that the soft furnishings and hard furnishings are highly consistent and harmonious, and the spatial layout of the store is more aesthetic. , to meet the daily quality needs and spiritual pursuits of residents, and good soft decoration design allows the store to get twice the result with half the effort.
The material selection area displays 800×2600mm, 900×1800mm, 750×1500mm, 600×1200mm and other new rock and large slab products in various specifications, which can meet the diverse and personalized needs and choices of customers entering the store.
Reasonable moving line design makes the connection between various spaces closer. Stores are located in each material selection areaAppropriately set up high-end negotiation areas and coffee breaks to facilitate shopping guides to guide customers from the material selection area to the negotiation area to sit down and have a comfortable conversation, thereby increasing the order rate.
The guest restaurant model room uses 800×2600mm large slabs and rock slabs to create a modern guest restaurant suite, one to the top, creating an elegant and elegant decorative effect to meet the customer's needs for comfort and light luxury. The open kitchen model room creates a modern emotional interaction place. At the same time, a crown bead graphene heating table is used to allow delicious food and temperature to coexist.
The "black technology" graphene experience room allows customers to immerse themselves in the warmth of home. It is equipped with crown-bead graphene heating tiles, which not only cover the walls and floors, but also customize graphene intelligent control heating tables to satisfy customers' desire for a beautiful home. The yearning for life.
The bathroom model room is mainly decorated with white and gray ceramic tiles, and is decorated with metal frames, handles, niches, etc. The minimalist style has a touch of light luxury and art. In addition, the bathroom is specially equipped with dry and wet separation, allowing viewers to fully experience the overall matching effect of the product.
