On July 19, "Advanced - St. Paulon Ceramics U+ Pavilion and Brand Dimension Upgrade Strategy Press Conference" was grandly held in the St. Paulon Exhibition Hall and the Four Points by Sheraton Hotel in Heshan.
New Jincheng Group President Chen Xuemei, Foshan Ceramics Industry Association Secretary-General Yin Hong, Guangzhou Academy of Fine Arts Professor Huo Kang, Foshan Environmental Design Association Vice President and Interior Design Association Director Li Xiaoshui, New Jincheng Sales Company General Manager Liang Ou Shujun, general manager of marketing of Rui and Xinjincheng Sales Company, Jia Hailong, general manager of Shengbaolong Ceramics brand, as well as more than a hundred outstanding dealer representatives from all over the country, friends from the media, and Shenbaolong Ceramics brand marketing and marketing personnel attended the event.
At the opening ceremony of the U+ Pavilion, Jia Hailong, general manager of the Shengbaolong Ceramics brand, delivered a wonderful speech. Mr. Jia expressed his heartfelt thanks to the leaders, guests, dealer friends and media friends who came to the Shengbaolong U+ Pavilion, and said that the new upgrade and refresh of the exhibition hall is the inevitable update of the current industry environment and consumption. The trend is also a milestone new breakthrough for the brand. St. Paulon will adhere to the spirit of innovation and change, rejuvenate the brand cultural value system, break the application boundaries of materials, and give space life more possibilities with its strong brand strength and innovation strength.
Jia Hailong, General Manager of Shengbaolong Ceramics Brand, delivered a speech at the opening ceremony of U+ Pavilion
On the occasion of the opening of the U+ Pavilion, St. Paulon received blessings from friends from all over the country, including friends from the media and industry associations. Dr. Yin Hong, secretary-general of the Foshan Ceramics Industry Association and professor of South China University of Technology, came to the opening ceremony in person and delivered an opening speech for Shengbaolong. Dr. Yin Hong affirmed the contribution of St. Paulon Ceramics in the high-quality development and construction of the building ceramics industry. The grand opening of the U+ Pavilion is a new exploration of the industry trends by St. Paulon, and it is also the current contribution to future development. With the implementation of the transformation and upgrading, we look forward to St. Paulon going higher and further under the far-sighted leadership of the group’s senior management.
Yin Hong, Secretary General of Foshan Ceramics Industry Association, delivered a speech< /span>
After Dr. Yin Hong’s wonderful speech, the exciting opening ceremony of Shengbaolong U+ Pavilion officially started. Leaders and guests came on stage one after another. Under the countdown of "three two one" by the host, they poured the color in their hands into the three-dimensional characters that meant pouring a better future, pouring out a colorful future and pouring out a brilliant and prosperous development road.
The sound of cannons shook the sky, and fireworks splashed everywhere. With the participation of leading guests, and the witness of dealer friends and media friends, the unveiling ceremony of the Shenbaolong U+ Pavilion came to a successful conclusion, marking the Shenbaolong Ceramics Exhibition Hall. The new image was officially launched, opening a new chapter in the brand strategy upgrade.
The Shengbaolong Ceramics U+ Museum was unveiled
Under the guidance of on-site staff, leaders, guests, dealers, and media friends who came to the site entered the exhibition hall one after another, unveiling the mystery of the Shengbaolong U+ Pavilion.
Salute to the professionalism, Shengbaolong has been deeply involved in the ceramic industry for 13 years, and everything you look at is wonderful. Shengbaolong U+ Pavilion integrates aesthetics, design, art, function and technology. It carefully selects materials and has unique ideas. It uses the latest material technology to break the application boundaries of products and space and create a new space life. Way.
Visitors showed a strong interest in the Shengbaolong U+ Pavilion and praised the rich product matrix. The space applications of large-size rock slabs, "original design" Morandi series, "carving time" and other products, It meets the aesthetic and decoration needs of the mainstream consumer groups born in the 80s and 90s, and gives unlimited space imagination, which is breathtaking and eye-opening.
If the Shengbaolong U+ Pavilion is a signal to open a new chapter for the brand, then the "Shengbaolong Ceramics Brand Dimension Upgrade Strategy Conference" is the official clarion call for the rise of the brand. On the afternoon of July 19, the Shengbaolong Brand Dimension Upgrade Strategy Conference officially kicked off at the Four Points by Sheraton Hotel in Heshan, Jiangmen.
St. Paulon Brand Dimension Upgrade Strategy Conference Site< /span>
Wearing the glory of Tuogong, we move forward in the face of adverse trends. In this post-epidemic era, many industries are undergoing a general reshuffle, but for St. Paulon, this "change" that affects the world also breeds "new opportunities" for the brand. At this press conference, Liang Rui, general manager of Xinjincheng Sales Company, delivered a passionate speech to the leading guests and dealer friends who attended the conference. Mr. Liang extended a warm welcome to all the guests present at the meeting, expressed his gratitude to all walks of life for their continued support and trust in Shengbaolong Ceramics, and delivered a theme entitled "Climb to the top, just to meet at a higher place" speech.
Liang Rui, general manager of Xinjincheng Sales Company, delivered a speech at the conference
Mr. Liang detailedly and profoundly analyzed the development logic of the brand built by Xinjincheng Sales Company to the guests. From the perspective of future settings, the essence of following, the opportunities of the times when the trend is rising, and the construction of unique IP, Continuous blessing, value appreciation and other aspects were systematically elaborated. At the same time, Mr. Liang gave an in-depth introduction to the advancement of the Shengbaolong Ceramics brand and the incubation of U+, and conducted an in-depth analysis from several dimensions such as ideological argumentation, product construction, scene creation, IP creation, market layout, ideological think tanks, and talent cornerstones. .
Mr. Liang said that the rapid development of the Shengbaolong brand stems from the company's continuous transformation and continuous innovation. Facing the future, the advancement of the brand still requires long-term practice. Climbing to the top is not to let the whole world see it, but to see the whole world. Climbing to the top is not the end, but the standard and the starting point. New frontline, new U+, facing a new future, Shengbao Dragon people will continue to reach the top and meet at the next peak forever!
Mr. Liang published "Climb to the top, just to meet at a higher place" Keynote speech
This event has received widespread attention from leaders from all walks of life in the industry. Dr. Yin Hong, secretary-general of the Foshan Ceramics Industry Association, stood at the height of the industry association and made a macro review of market trends, analyzed the economic situation in the new era, and expressed his opinion on the role of the Shengbaolong Ceramics brand in the industry. The results achieved on the road of business operation and brand building have been given a fair evaluation. Dr. Yin Hong talks about the promotion of Taoism and the new layout of transformation. It is full of useful information and full of motivation. Clear away the clouds for us to see the sun and welcome the future.
Yin Hong, Secretary General of Foshan Ceramics Industry Association, talks about Daoshengwei
With the improvement of people's material level and aesthetic ability, respect for "good design" has become more and more common. At the press conference, Professor Huo Kang from the Guangzhou Academy of Fine Arts spoke out for original aesthetics from a professional perspective and explained the importance of original aesthetic design to products. Shengbaolong U+ Pavilion is a landing presentation of the brand’s dimensionality. It carries a series of processes of creation, research and development, production and design, giving more profound thoughts on nature, humanities, philosophy and modern space environment, and using original design to give products a brand new vitality. This time, St. Paulon once again brings another breakthrough and another innovation, influencing the industry with originality and leading the trend of original aesthetics in the ceramic industry.
Huo Kang, a professor at the Academy of Fine Arts, speaks out for original aesthetic design< /span>
Take time to polish your work and pursue the ultimate product quality. It can be said that the demand for quality has been engraved in the brand DNA of Sanbaolong and flows in the blood of every one of its works. Liu Zhangbao, director of the product department of Xinjincheng Sales Company, combined the current industry structure, social development trends, changes in consumer groups and other dimensions, from a product perspective, deeply analyzed the U+ concept and U+ product matrix, enriched the huge product line, and upgraded the products The system also further enhances the brand value and conveys a new space philosophy.
Xinjincheng Sales Company Product DepartmentDirector Liu Zhangbao explains U+ products
Times have changed, aesthetics have changed, the market has changed, and the customer base has changed. How to break through? Li Xiaoshui, vice president of the Foshan Environmental Design Association and director of the Interior Design Association, believes that to build the IP value of a terminal brand, attention must be paid to product character, appearance, emotional temperature, and brand memory.
Mr. Li made a detailed and in-depth interpretation of the design concept of Shengbaolong U+ Pavilion, redefined the aesthetics of space life, and put forward the new proposition of U+: advocating nature, products with good looks and responsibility, and jumping out of the "pan-popular" product pattern. Provide mainstream "high value-added" products and "high-looking" exhibition halls for terminals. In an era when quality is emphasized in all business fields, only by focusing on design can we create greater value.
Li Xiaoshui, Vice President of Foshan Environmental Design Association, explains the design concept of U+ Pavilion< /span>
Brand upgrade and new motivation. At this summit, Ou Shujun, general manager of marketing of Xinjincheng Sales Company, delivered a speech with the theme of "How to Advance U+". Starting from the "discussion of the nature of business", Mr. Ou re-examined the building ceramics industry and analyzed the construction and ceramics industry. Based on the iteration and update of the "manufacturing end", "product end", "channel end" and "consumer end" of the ceramic industry, the U+ advancement method of St. Paulon Ceramics was proposed.
Mr. Ou said that Shengbaolong Ceramics will position its user groups more accurately, focus on developing product systems that adapt to natural life, pay attention to brand image and brand communication, and focus on "drainage platform", "terminal empowerment and delivery", "profit model", etc. In the direction, it is planned that Sanbaolong U+ will focus on the system construction of "two major stores" and "three major channels" to comprehensively create a way for Sanbaolong U+ to advance.
Ou Shujun, general manager of marketing of Xinjincheng Sales CompanyPublished a keynote speech on "U+ Advanced Ways"
Work hard, be determined, be grateful and work together for a win-win situation. The Shengbaolong brand has always been working closely with its dealer partners to make progress together. At this press conference, Zhang Wang, the outstanding dealer representative, started from his own experience and told about his association with Shenbaolong Ceramics and his struggle and experience in starting a business as an agent for Shenbaolong Ceramics. He also shared his understanding of Shenbaolong U+ upgrade. Unique insights into dimension strategy. From showroom upgrading, marketing upgrading to product innovation, Shengbao Longge has made innovations and kept pace with the times. Its comprehensive upgrading marks a new level for the brand and is an important milestone in the history of brand development. As a dealer, we will firmly Follow the footsteps of Shengbaolong, take advantage of the trend, and create another miracle.
Excellent dealer representative Zhang Wang shares practical experience in terminal management< /span>
In the evening, St. Paulon held a joyful U+ party. The guests tasted the fragrant wine, raised their glasses and chatted with the soothing music, bright lights and relaxed atmosphere. Every unforgettable moment of joy complements each other, and you can share a wonderful night at St. Paulon.
Advanced 2021 - Shengbaolong Ceramics U+ Pavilion and Brand Dimension Upgrade Strategy Conference ended successfully with applause and cheers.
Work together to achieve a win-win situation. The new direction has been established, and the new journey has begun. In the future, we will go hand in hand with our dealer friends, stay true to our original aspirations, continue to lead the ceramic industry, pursue long-term goals, and create great results together.
