China Brand Day
The fifth China Brand Day series of activities with the theme of "Chinese Brands, Shared by the World; Gathering Dual Cycles to Lead New Consumption" took place on May 10 as scheduled.
China Brand Day Poster
The innovative approach of Wrigley composite light texture bricks
"Brand and quality" are symbols of the core competitiveness of the manufacturing industry. From the fact that China has set the theme of this China Brand Day as "Chinese Brands, Shared by the World" and held an international forum on China Brand Development, it can be seen that China attaches great importance to brand building. and attach great importance to shaping a good image of Chinese brands. The creation of a brand is inseparable from the two aspects of "technological innovation" and "adherence to quality." On the road of brand development, Wrigley composite light-grained bricks insist on being driven by innovation, consolidating the brand with quality, and promoting improvement with service, and ultimately achieve The brand sublimation of "Gathering together dual circulation and leading new consumption".
Wrigley composite light texture brick whole house solution
Innovative product strength
Functional R&D upgrades, design innovation upgrades, and production equipment upgrades. Wrigley composite light-grained bricks focus on innovative product capabilities and enhance product strength in multiple dimensions.
Function R&D Upgrade
In order to improve product innovation, Wrigley Home Furnishing has established a "Functional Engineering Technology Research Center" that has obtained CNAS national laboratory certification, providing strong technical support for the product function research and development of Wrigley composite light-grained tiles, antibacterial and formaldehyde-reducing , anti-slip eye protection and other functions can meet consumer needs.
Design innovation and upgrade
Wrigley composite light-grained tiles combine Porter's competitive strategy theory, adopt a differentiated focus strategy, build a unique composite light-grained BCT R&D model, and use DS color melting technology to create a rich texture with weak texture, low color saturation and three-dimensional texture. Composite light textured bricks. It also cooperated with the famous Italian designer Stefano and his team to create a symbolic product: "Bookish" light-grained slate.
Designer events are held across the country in dozens of cities to empower products with design. From concept to design, the new "composite light texture" perspective provides more possibilities for industry innovation.
Production equipment upgrade
Focus on the research and development of anti-slip technology, brick surface composite crystal brick dry particles, ultra-far infrared electromagnetic wave technology, metal particle antibacterial technology and other technologies; 36,000 tons of ultra-large tonnage press equipment was invested to build the hard power of the product.
Interpretation of quality
On February 23, 2021, Wrigley Home Furnishing’s 27-year quality journey was shockingly broadcast on the Central New Film Discovery Tour. The consumer market continues to develop, and residents' lives have changed from "hoarding quantity" to "seeking quality." For brands, if they want to seek long-term development, they must keep up with the needs of the times. Over the past 27 years, Wrigley Home Furnishing Group has been continuously transforming, innovating, developing and growing driven by consumption upgrades, improving product ecology, adhering to high-quality production concepts and brand management ideas, and has embarked on a uniquely intelligent quality road, transforming into an industry 4.0 owner. "Wrigley Home Furnishing Group" of intelligent manufacturing systems.
The road to pursuing quality is like a long journey, with too many ups and downs and too many tests. Only by persevering with all your heart can you have a clear conscience. In the future, Wrigley composite light-grained bricks will continue to adhere to quality and consolidate the brand through innovative research and development and in-depth insights.
Service leads new consumption
For every family, home decoration is a key step in determining the quality of life, and its consumption represents people's pursuit of exquisite life in the future. As a home furnishing brand, Wrigley composite light-grained bricks continue to deepen its brand strategy, give back to consumers with high-quality products and high-level services, and redefine home life for consumers. The development of Wrigley composite light texture bricks in recent years is not only in terms of products, but also in terms of sales!
Comprehensive service system
Provide consumers with a worry-free 10-star service, 8-star commitment, and 2-star value-added services: from personal consultants, WeChat family groups, customized design, door-to-door measuring, door-to-door delivery, door-to-door returns, paving guidance, A considerate return visit, large board laying, cleaning and protection and other links are tracked throughout the process to provide consumers with systematic shopping services and experience.
Comprehensive coverage of 864+ stores
Wrigley composite light-grained tiles have 864 stores across the country, providing consumers with timely and thoughtful services. The construction of standardized exhibition halls and the upgrade and optimization of the headquarters exhibition hall have achieved situational experience and high-quality experience, bringing consumers a trendy and fashionable scene experience.
Media matrix helps marketing
Wrigley composite light-grained tiles have long-term strategic cooperation with the four major portal websites, home furnishing magazines, and outdoor advertising, and appear every year at the International Ceramics Exhibition, Designer Salon, and Home Furnishing Forum. Establish cooperation with major traffic social platforms such as Toutiao, Douyin, and Xiaohongshu to diversify online channels and enhance brand awareness and reputation.
Honor and strong cooperation
Since the establishment of the brand, it has won many awards every year, such as being awarded the designated product of the China National Pavilion at the 2015 Milan World Expo in Italy, and being awarded the top 500 real estate companies in China in 2012, 2020, and 2021. It has also established good strategic cooperative relationships with the country's top 100 real estate developers such as Country Garden Group, Evergrande Real Estate Group, Sunac Group, China Overseas Real Estate, China Resources Group, Gemdale Group, R&F Real Estate, etc., covering the fields of commerce, hotels, education, medical care, etc. A number of key projects, with high-quality product supporting services, are highly recognized and trusted by real estate strategic partners.
Partial honors
Strategic partners
In the future, Wrigley composite light-grained tiles will continue to adhere to the original intention, through product upgrades and quality upgrades, with the concept of "tiles are the background of home space", focusing on the three major attributes of texture, color and texture of tiles, and in-depth research and development of modern composite tiles. Process technology, create products that consumers prefer, and work with sales partners to provide more possibilities for people's living spaces!
