High-end evolution, endless interpretation.
High-end evolution, endless interpretation.
In 2020, the No. 1 brand has a forward-looking insight into trends and finds a way to break through and differentiate its positioning. Adhering to the brand concept of "International Products Smart Choice", we provide high-end consumers with more appropriate product portfolio choices, international product experience, and a better lifestyle.
After re-adjusting its strategic layout, No. 1 has upgraded its brand top-level, product design, terminal assistance and other aspects around "evolution", vigorously assisting dealers in deepening channel promotion, and has been widely recognized by terminal dealers.
What has happened to Brand No. 1 along the way?
Positioning Evolution
GLOBAL
No.1 cross-border cooperation with Italian design institutions to create new products, and integrates the high-quality resources of high-end ceramic tile brands such as Italian ISLA ceramic tiles, Spanish AZUVI ceramic tiles, and X-LABS ceramic tiles, and introduces production in origin areas and internationally imported building materials products. Bringing international ceramic tile product experience to Chinese consumers.
For Yihao, internationalization is not only the vision of art and design, but also represents the level and scale of international production. The No. 1 brand is seizing a new track in the building materials industry with a high starting point, high standards and high positioning, and promoting new changes in the industry.
Image evolution
IMAGE
The No.1 brand was launched with an international brand image. It joined hands with Li Dongcan, a famous Taiwanese designer and design director of 9 STUDIO, to create a new exhibition hall display standard for the No.1 global marketing center and introduce the "human and nature" design concept into the entire consumption The scene adds color to the brand. Designer Li Dongcan has won the British International Property Awards Five-Star Award and the Korean K-DESIGN AWARD, the highest honor award, German Red Dot Design Award Honorable Mention and many other authoritative awards at home and abroad.
Riding on the trends and trends, relying on international resources and international vision, we have the strength to create consumer scene displays that allow terminals to be quickly implemented. A richer, more comfortable and atmospheric environment, richer and more comprehensive product applications, and a fashionable and elegant international image, interpreting the elegant and exquisite modern life theme, highlighting the brand's extraordinary charm.
Design Evolution
DESIGN
Join four well-known design agencies to create original design coloring products
The No.1 brand has teamed up with four well-known Italian design institutions, INKSIDE, TECNOGRAFICA SPA, STYLGRAPH, and DIGITAL DESIGN to jointly develop new products.
Product Evolution
CRAFT
The launch of strong and comprehensive new products helps stores continue to receive large orders and is popular in the market. Mainly marble colors, there are also nearly thousands of colors such as rock, sandstone, wood grain, cement, etc., keeping abreast of the industry trends. The products use high-quality raw materials and production equipment imported from Europe. Through the ingenious design and rigorous production process of R&D designers, we are committed to giving each tile a unique cultural connotation and artistic beauty.
Relying on the introduction of international high-end ceramic tile products, the No. 1 product system is rich and three-dimensional, with diverse elements, textures, specifications, and effects. It can meet different design needs to a great extent, realize the beauty of design, life and application, and help While dealers maintain their original channels, they are grafted onto designer channels to meet the needs of mid- to high-end consumer groups.
Service Evolution
SYSTEM
Facing the changes in the industry, No. 1 has not stopped evolving, making full use of the Internet, using online and offline methods to empower terminals, and providing considerate services to consumers across the country.
Online cloud classes with famous teachers have been held for several periods
In order to improve the product sales capabilities of terminal stores, comprehensively consolidate the basic knowledge of store shopping guide products to sell good products, and strengthen comprehensive combat effectiveness, the "Evolution Moment to Win the Future" national elite special training camp was launched on the 1st.
Offline special training camps: Dali Station, Wenzhou Station, Yiwu Station, Foshan Station and other places
At the same time, No. 1 launched a case collection competition with the theme of "Building Beauty". Through the activities, the headquarters received space cases from all over the country. Product No. 1 shines through the careful matching of store designers.
The rich colors and diverse categories perfectly combine the decorative performance and practical functions of the products, creating ceramic tile art with a rich sense of design to meet customers' space design needs. At the same time, it successfully established a library of excellent case materials to promote the transformation of terminal store sales capabilities.
Opening of terminal store after brand upgrade
Designer activities with terminal assistance
With many companies facing huge pressure to reshuffle, No. 1 has issued a series of policies to launch national linkages, terminal store image upgrades, designer salons and other activities. With the support of strong products and channels, within a given period of time, many The store has exceeded its workload.
In the future, No.1 will always maintain a high pioneering spirit, gather new wisdom, continuously enhance core competitiveness, and adapt to market changes by increasing product added value.development path. Adhering to original art and high-end design as product concepts, we meet the ideal of a beautiful home for thousands of families. Let us look forward to 2021 together!
