“Cognition determines results”, everyone says this, but not everyone understands it.
Ceramic dealers have different focuses at different stages. In recent years, as the market competition has become more and more fierce and sales have become more and more difficult, more and more ceramic dealers have begun to pay attention to the product itself besides brand and marketing. At the same time, ceramic companies are also paying more and more attention to the product quality. Use force.
It can be said with certainty that the market has indeed entered a stage of product-based competition based on product strength. Products are the engine that seizes the market and the booster of rapid performance growth.
The logical relationship between products and operations is as follows:
Strong product capabilities → Good performance → Smooth cash flow → Can boldly expand → Enhance competitiveness → Enter a virtuous operating cycle
In other words, good products can help dealers become bigger, stronger and more stable!
If you don’t have a good product, no matter how wide your network of contacts and how strong your marketing power is, you may not be able to sell it, and Ofulai happens to have strong product power.
Let’s see how O’Folai does it!
Use all-category combinations to improve product management capabilities
Driven by new market demands and new competition, in addition to focusing on the product itself, the importance of "product management capabilities" has become increasingly prominent, including single product acceptance, product category maturity, original product reputation, conversion Cycles, etc., are all decisive indicators of product success, and these are also the guiding directions of Oufolai's product management and continuous iteration according to market changes.
Use cultural integration thinking to improve product originality
Ofulai integrates Chinese life sentiments and modern living ideals into the cultural marrow, and establishes a value system of Chinese cultural confidence, from product conception, transmission of cultural attributes, to the adaptation of display space, to the design of display areas. Adaptation has carried out complete and systematic original planning and design, so as to naturally convey cultural value and brand spirit to consumers in a subtle way. Once original products such as Yunshan Cangdai, Ink Qingyun, Yanyu Jiangnan, and Lengcui Tangyue were launched, they were once regarded as the flagship original products by the industry.
Using Zhenxuan Life as the standard to improve product performance
The products exported by most companies to the ceramic industry are increasingly focused on "uniformity". This uniformity is reflected in the balance of cost, profit, quality, marketing, service, etc., and to a certain extent requires giving up individuality and texture. In contrast, Ofulai invests more in product expressiveness and pays "more attention" to product details. In the past, OFLAI has always been recognized by the industry as having excellent quality. In recent years, Ofulai's industry recognition has become: original brand, unique design, and exquisite texture. In 2019, Oufolai proposed Zhenxuan for a good life, taking Zhenxuan as the standard to control everything from the source to ensure that the products produced are the best!
Enhance product attractiveness based on product matching
Starting from aspects such as specifications, colors, textures, processes, glaze formulas, etc., Ofulai Ceramics spent three years establishing a product database and opening up sales ports in real time to truly keep a close eye on the market adaptability of the products. . In addition to one stone with multiple colors, one color with multiple specifications, and one stone with multiple craftsmanship,the top 20 best-selling products,From white, gray and fashionable series, it can cover full specifications and multiple processes, from 300X600MM, 800X800MM, to 600X1200MM, 750X1500MM, to 900X2600, 1200X2400, 1200X2700 and other different spaces to adapt to different products.
The reason why Oufolai can achieve today's good results is not only its ability to predict future product trends, innovation ability, transformation ability from innovative products to standardized products, product board manufacturing and quality control capabilities, etc. In addition to capabilities, the needs of dealers are the driving force behind Ofulai's continuous improvement.
