With the sudden pursuit and need of most people for the concept of artistic life, and the rise of young consumers of the Millennial generation who are labeled with independent personalities, in the future, the concept of artistic life will gradually become mainstream, and consumers will become more and more popular. More and more attention is paid to “design”.
In the changing times, FAENZA has found its own key to solving the problem - taking the brand concept as the core and comprehensively accelerating the upgrading of the brand's artistic strategy. In the first half of this year, FAENZA comprehensively upgraded its official website and launched a new slogan of "half art, half life"; during the following China Brand Day, FAENZA had an in-depth dialogue with Chinese consumers for the first time, with audio-visual This method presents art in every product, demonstrating the brand's pursuit of all-round artistic upgrading from image to product. Recently, FAENZA has once again become the focus of the public, using a new TVC to demonstrate the power of artistic life to the public.
New brand TVC released: using artistic sensibility to create purity of life
In FAENZA's new brand TVC, the Klimt-like golden streamlined and smooth faucet brings fingertip comfort, and the shower head that is a perfect combination of dots, lines and surfaces creates geometric beauty. The natural-shaped bathroom cabinet reflects the impact of art on monotonous life. The sanitary ware that is a perfect combination of artistic creation and real life brings the ultimate artistic enjoyment and quality of life. The soft piano sound is melodious and long, and the model's light and graceful dancing postures all make people immerse themselves in fantasy, breaking the boundaries between reality and reality, as if they are showing off in a colorful feast of life.
Faenza integrates art into life
FAENZA's TVC brings a certain degree of artistic shock to consumers, and provides consumers with a visual model of artistic home life. Among FAENZA's countless bathroom products, top Italian masters work together with the design team to capture the charming moments of the art world for each product, create an artistic bathroom experience, and incorporate a variety of innovative product technologies to promote high-end artist attire. Rekindle consumers' pursuit of art, inspire consumers' artistic passion, and feel FAENZA's persistent pursuit of inheriting the pure ceramic art of an Italian ceramic town.
FAENZA meets you on an art journey
In order to allow consumers to have a deeper appreciation of the artistic lifestyle and experience the wonderful experience of artistic home life.FAENZA has launched an art journey with consumers. For example, the new international exhibition hall image jointly created with the Italian architect Mr. Emiliano Onesti brings consumers artistic visual experience and considerate service enjoyment through design + experience. For another example, FAENZA recently participated in the Dou IN HOME home furnishing festival, providing consumers with more knowledge on artistic fashion design and helping them create a home environment with a more artistic aesthetic and lifestyle.
Continuously pursue art, perfectly integrate product practicality and artistry, and use perfect and unique aesthetic and artistic bathroom products to allow more consumers to understand the meaning of artistic lifestyle and give consumers They have more artistic space and possibilities. FAENZA will integrate art into life in the future and make life more artistic.
(This article is provided by the enterprise)
