This may be a market trend that will continue to explode this year and even in the next few years!
It is more likely to be the only segment in the building ceramics industry where demand exceeds supply and demand!
Are you ready to meet the new air outlet with thick bricks?
1. The thick brick market is experiencing explosive growth
Since the beginning of this year, with the Ministry of Housing and Urban-Rural Development emphasizing the emphasis on community renovation, the rise of prefabricated buildings, and the strategic acquisition of real estate companies, the demand for public decoration market has been increasing day by day: around the airport The demand for thick bricks in high-traffic public spaces and facades such as stations, parks, commercial plazas, landscape gardens, and pedestrian streets continues to rise, and the thick brick category is ushering in a concentrated explosion.
According to industry professionals, public decoration will usher in a stock market of 600 million square meters! The scale of thick bricks is expected to exceed 3 billion square meters! Demand exceeds production capacity!
2. Not all companies can share this cake
With the improvement of technology, thick bricks are accelerating to replace stone and are recognized by engineering channels. In Europe, 70% of thick bricks have replaced traditional stone. Faced with the new trend, many ceramic companies have switched to thick brick production. However, due to lack of engineering experience, limitations of traditional B2C thinking, and the inability to keep up with channels and technology, not all companies can share this cake.
3. Weige only focuses on the thick brick category
As early as the 2018 Weige new product launch conference, Dr. Yin Hong said after witnessing the 3CM thick bricks released by Weige: "More than 20 years ago, I used to work in a very good company As the CEO of a square brick company, I once received a very important project - the bricks used in Tiananmen Square were seriously damaged and were to be replaced with ceramic tiles.
However, due to the technical level at that time, it took almost a year and a half to develop, but it could not completely solve the problem of load-bearing pressure, so we had to give up. If there is such an opportunity again today, Weige will definitely do it! ”
In the live broadcast of "Three People in the Pottery Industry", Yao Wenjiang and Dr. Yin Hong had the following conversation:
Mr. Yao Wenjiang, CEO of Weige, shared his views at the 2019 Bologna Building Materials Exhibition Trend Sharing Session: China’s advantage lies in the iteration of our processes, and product segmentation is at work. It is not a comprehensive breakthrough, but a partial breakthrough is possible.
By making local breakthroughs and accumulating small amounts, coupled with upstream disruptive innovation, it is possible for some categories to reach or exceed the Italian level, such as thick bricks.
As the earliest brand of thick bricks in China, Weige has been focusing on the thick brick category since its establishment in 2007. Its production and research and development are all based on market demand. Years of experience have made Weige It has formed a professional closed loop from customization, production, sales, construction and service, and has become the designated cooperative unit of many well-known brands at home and abroad. It has also become the designated brick brand for the Dubai World Expo.
Work with outstanding companies,
Only then can we go further. The market is constantly changing,
How to seize the new opportunities of thick bricks and seize the opportunity?
As a benchmark enterprise of thick bricks, Weige. Investment promotion has now started! Are you ready?
1. Strong strength, be the leader of Houzhuan brand
Founded in 2007, Weige is a Sino-German joint venture ceramics brand with a global background. Having been deeply involved in the industry for 13 years, Weige has always adhered to the business philosophy of "quality and innovation", providing high-quality building materials products and application solutions for commercial buildings and high-end residences, and creating many firsts in the industry:
In 2009, the world's first 2CM thick bricks were created; independent patented technology and brand label were formed;
In 2018, 3CM thick brick products were released, becoming the top brand in the global thick brick field;
Won a number of national and provincial invention technologies, patents and honors
Strategic reach covers more than 80 countries around the world;
The main indicators of the covered products reach the leading level of domestic and foreign products with the same technology;
…
Along the way, Weige has become an expert in thick bricks, like a horse that rides thousands of miles in the field of thick bricks.
2. Multiple patents, leading the market
As a benchmark enterprise in the thick brick category, Weige has always adhered to the development strategy of independent innovation and technology-driven development. It currently has 15 scientific and technological achievements, including 2 appearance patents and 5 high-tech products.
Weige's "R&D project of new 2cm thick full-body porcelain tiles" won the first prize of the "National Building Materials Industry Technology Innovation Award". It has been appraised by the China Building Materials Federation as "the overall project results have reached the international leading level." Five products including "Imitation Quartz Stone 2CM Thick Outdoor Porcelain Quartz Tile" were recognized as "High-tech Products of Guangdong Province".
In 2015, Weige Quartz Brick was identified as "internationally leading level" by the China Building Materials Federation as "the research and development and application of a series of porcelain building panels with natural stone characteristics" Project, awarded the "Scientific and Technological Achievement Appraisal Certificate", Weige can provide dealers with the most powerful product guarantee.
3. Scale production, quality assurance
Weige has its own independent green intelligent manufacturing factory. It currently has 2 large-scale modern production lines, specifically for the production of thick bricks, with a daily output of 7,000 square meters, and will reach 15,000 square meters in September. It plans to increase the number of production lines to 4 next year to achieve the production target of 22,000 square meters. It is an enterprise with strong production strength.
In addition, for commercial project needs, Weige also provides flexible customized production that can meet design needs to adapt to project application needs.
In terms of product quality, Weige strictly implements high domestic and foreign industry standards, and has CE certification, environmental management system certification, Greenleaf certification, 3C certification, quality management system certification, EU With multiple domestic and foreign product certifications such as international index certification, it can provide partners with high-quality and stable products.Product supply.
4. Complete categories, both functional and aesthetic
Focusing on thickness, Weige relies on unique technology and innovative scientific research to develop thick brick products with brand characteristics: covering 1.6+1.8+2+3cm quartz brick series products.
Insist on original product design and be at the forefront of ceramic technology and aesthetics. From product research and development, design to production, Weige is based on market needs, combines international consumer trends and original design, and adds technical research to make products both functional and aesthetic, giving designers more inspiration and products with more applications space to open up a larger market for product sales.
5. International quality products, diverse applications
In addition to outstanding product quality, Weige is also adjusting its own structure according to market changes, constantly innovating, and integrating with world trends, so that the diversified product design standards of "international boutique, quality experience" can enter the world market. At present, the annual project volume reaches more than 2 million square meters.
In China, Weige has reached long-term cooperative relationships with top 500 real estate companies such as Vanke, Sunac, Poly, Greenland, and Zhongnan Group, and has joined forces to create many high-quality commercial projects.
Xi'an Tang Dynasty Evernight City, Chengdu Fantasia·Huajun, Ningbo Diaoyutai, Suzhou Yanhengtang North, Guangzhou Road Jintian Junfeng, Lanzhou Zuixian Tower, Suzhou Shin Kong Place and other landmark buildings are all Weige cooperation projects.
Shenzhen · Hejing Tongchuang City Exhibition Hall
Nanning Zhongnan Ziyunji
Ningbo Diaoyutai
Internationally, Weige's partners cover more than 80 developed countries such as the United Kingdom, Canada, Germany, the Netherlands, Belgium, the United Kingdom, Sweden, South Korea, and Singapore, forming an international customer base.
In international key city landmarks and major construction projects, such as MARINAGATE in Dubai, ICONSIAM in Bangkok, Thailand, boutique outlets, W Hotel in Melbourne, Busan Library in South Korea, and New Art in Dubai Weige has participated in major commercial projects such as the Landis Hotel, the Prince Hotel in Japan, and the InterContinental Hotel in Singapore.
Royal Atlantis Resort, Dubai
W Hotel Melbourne
Busan National Library
6. Empowering channels and professional assistance
Different from the fixed franchise model in the industry, Weige does not have strict first-time requirements, high deposits, store construction, inventory preparation and other conditions for agents. In order to solve the obvious pain points of agents joining, Weige mainly promotes asset-light operations. Joining is easy and stress-free. There is no need to open a store or stock up on goods, and we can jointly explore business opportunities in the post-epidemic era.
In addition, Weige’s professional sales system can provide early guidance, precise design, and team training, APP traffic, advertising assistance and other support to help agents develop the market and facilitate large orders.
Currently, Weige Investment Promotion provides 2 investment plans:
30,000 deposit (refundable) + 50,000 material fee
30,000 deposit (refundable) + 70,000 material fee
Weige's strong product strength and marketing experience will become a solid backing for franchise dealers and provide them with the most practical help. Join Weige and step into the door to business success.
(This article is provided by the enterprise)
