2018year~2019 , China Ceramics Network has conducted terminal market research in more than a dozen cities. The structure of terminal retail channels without the impact of the epidemic has undergone significant changes. How to adjust the brand's local operation direction and sales model as early as possible has become a terminal issue. The dealers are most eager to find the answer. At this time, they will consult the research team with a question: Are there any better brands in the ceramic industry that can be recommended recently? Of course, there are still some terminal dealers who calmly move forward because of their strong brand strength and the solutions they have provided in advance.
For example, the terminal distributor of the Grace ceramic tile brand.
2019year 6month, located in the local high-end chain store Red Star Macalline Xuzhou Grace Ceramic Tile Dealer is a strong woman. He has been dealing with people from decoration companies and design studios for many years. At that time, while entertaining the designers who came to the exhibition hall to see the tiles, he told the research team: "Grace Ceramics' rich product system can always meet my customer needs, so I There are also many repeat customers, and most of them are regular customers who have cooperated with us for a long time. In this era where word-of-mouth marketing is still important, it is very important for the headquarters to provide us with strong support.”
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2019year7Changzhou Grace Tile Dealer, which focuses on local home decoration designer channels and dominates with product advantages, said: The most vitality is the product, and now the market It’s difficult to do. To serve customers at the top of the pyramid, we must have products that satisfy them. This is why I choose brand cooperation.
2019year8In March, The person in charge of the Wuxi branch of Jiangyin Grace Ceramics told the research team: Wuxi Grace belongs to our branch, the warehouse is at the Jiangyin headquarters, and the company occupies an area of < span>50acres of land, with 5000m2 of office space Building, 2 standard factory buildings. Because we have special advantages in the local area, we have done a good job in engineering projects. In the past few years, 800 × 800 ㎜ installed on walls are a trend. Jiangsu areas not only need products with connotation, but also have high requirements for product color update speed. This is the product advantage of Grace Ceramics, which integrates classic culture into modern technology.
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Grace Ceramics Headquarters Exhibition Hall
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Grace, textured ceramic tiles......
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When others say it’s good, it’s really good . Looking back at the brand culture of Grace Ceramics, we learned that Grace Ceramics is one of the main brands promoted by New Pearl Ceramics Group. It is already a ceramic brand with a history of 19 years. Compared with the age of other ceramic brands, it can be regarded as an old ceramic brand, but in terms of age, it is a young man in his colorful youth. It just so happens that it is the same as the master of Grace ceramics brand. The image of Xia is similar. Its image conforms to the aesthetic orientation of young people and is full of youthful vitality. It also advocates quality life and emphasizes individuality. It is the personified image of Grace in the new marketing era. < /p>
"Grace Xiangyun Sha Tile Series" promotional poster
Just right,Grace Tiles There is a core product called "Grace Xiangyunsha Tile Series", which is an in-depth cooperation with Mr. Zhang Shaojing, the inheritor of China's intangible cultural heritage Xiangyunsha weaving skills, to integrate the intangible cultural heritage into the living space in the form of ceramic tiles. Products. The "Grace Xiangyunsha Ceramic Tile Series" has the advantages of soft and delicate touch, rich cultural heritage, simple and natural colors, health, environmental protection and comfort. It is reported that this series of products also has the advantages of "Xiangyunsha Yaguang". Ceramic Tile and Its Production Method" patent is a unique product series in the ceramic industry.This also gives the Grace Ceramics brand culture depth and meaning.
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"Grace Tile Warm Yi Heating Brick" promotional poster
In addition,Grace tiles The core product is also the "Nuanyi Heating Brick" which is full of high-tech technology, which has the advantages of intelligent constant temperature, healthy far infrared, 30-year lifespan, energy saving and low power consumption, safety and zero leakage; and the core product - application-free The ultimate "NEWPEARLLarge plate", "Rouzhen Stone" that releases negative ions, and rich colors Changed to "Snowden · Full Glaze"and so on.
It can be seen that Grace Ceramics has the advantages of all categories and full specifications of products. , which greatly meets the needs of end consumers and is a solid backing for brand dealers to develop omni-channel sales. Grace Ceramics takes "textured tiles that inherit classic culture" as its brand positioning, insists on creating textured and cultural tiles, meets the texture needs of various functional spaces, and creates an artistic and textured living space.
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Grace, 3 most departments support 7S service guarantee
It is reported that in recent years, the Grace ceramic tile brand has successively won the "Building Materials Environmental Protection Product Certification", "National Compulsory 3C Product Certification", "Ceramic Quality Product Certification", "High-tech Technology Enterprise" and many other honorary titles, it is also one of the few brands to have 5 qualification certifications certified by the National Construction Association. Therefore, the engineering strategic partners of Grace Ceramics brand all year round include - Gemdale Group, Kaisa Group, Guangzhou KWG Real Estate, Shenzhen Huaqiang Group, TBEA, Aier Ophthalmology, Shenzhen Shilian Bank, Zhoukou Huilin Real Estate , Shanghai Fengyu Building, etc.
Strong brand The honorary qualifications and engineering endorsements are not only related to the strength of the group behind it and product advantages, but also inseparable from its strong service team and service system. In order to ensure professional services, Grace Ceramics has divided into three major departments to provide support, namely the marketing department (which is further divided into planning, training, promotion and design teams); the sales department (which is further divided into development, support and marketing teams). ); Technical Support Department (subdivided into design, after-sales, and new retail teams).
In addition, thebrand also adheres to the 7S service system - excellent design, excellent room quantity, excellent calculation, Excellent delivery, excellent replenishment, excellent returns, excellent guidance. With customer needs as the core, we build a customer service system, seek service methods that meet user needs, and take user satisfaction as the service goal, build a customer service team, and provide users with high-quality services.
Grace Tile Brand U Butler
For example, in the design service, there is a comprehensive market-oriented and customized store system, so that according to the terminal Dealers provide different auxiliary services depending on their region and sales methods. There is also a series of promotion services to create terminal activity promotion projects for terminal dealers that are widely welcomed by local consumers. We deeply cultivate the channels of designers and foremen, focus on WeChat group marketing, be brave in innovation, and use live broadcast platforms to conduct Event promotion. There are also uninterrupted Team training services, actively building a refined operation platform for dealers, and providing sales service skills training for shopping guides.
New retail services built by Grace Ceramics
In the new era, the Grace Ceramics brand also provides terminal dealers with new retail services that integrate data, design, and shopping in a closed-loop transaction process. There are smart stores that realize online traffic. >; Quick drawing design tool that can produce whole house design drawings in seconds; Aiwohui, a one-stop home shopping platform that integrates online and offline; and it is provided by the headquarters Trading, terminal linkage, providing support for new retail services
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Generally speaking, after more than ten years of development, Grace Ceramics has formed a unique U life and culture system, proposing "quality manufacturing< The brand proposition of "span>U life" has built a six-in-one
U life culture system of "beautiful environment, high-quality products, excellent design, elegant taste, excellent service and superior space" .
The above Are you interested in finding a brand agent due to the advantages of Grace Ceramics brand?
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< strong>6Month22On the afternoon of 3 sharp, Grace Ceramics' 2020 online global investment meeting
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