Text/Hong Xiaochun
Unknowingly, March is coming to an end, and ceramic companies in various production areas have successfully resumed production. The live broadcast brick sales at brand headquarters seem to be getting worse and worse. What about the return of blood in the terminal market?
When I visited dealers and decoration companies in terminal markets in various cities, when asked about the peak season every year, the interviewees would mention: Spring Home Decoration Festival. Yes, According to previous practice, March and April are the small peaks of the performance of the decoration and building materials industry; but this year, affected by the new crown epidemic, until Half a month ago, many decoration company stores were still closed, and offline order taking also came to a standstill; the construction of many decoration projects had to be postponed.
Wang Yong, Vice President of Fuzhou Building Decoration Association said: “In addition to the problem of construction delays and the inability to receive orders, housing expenses, employee wages, etc. are all hard expenses, so everyone I’m very anxious.” Once the epidemic is over and there is a concentrated outbreak of demand, there will be a large number of decoration inquiries and orders, and the design and construction will face the problem of insufficient labor. Material supply, logistics and distribution will also face challenges. The above are the issues that are currently occurring and that we are worried about.
Today's decoration channels play an important role in the circulation of building materials. When decoration companies resume work is directly linked to the performance of building materials manufacturers. During this period, the author carefully observed the work of terminal sales staff through the mobile phone screen and found that most of the online orders were still in the consultation and deposit stages. For safety reasons, it is difficult to implement even non-contact door-to-door measurement, and even more so. Not to mention trading and distribution; only some materials from wholesale orders for self-built houses and small construction sites can enter the construction site; in addition, some dealers who specialize in engineering channels are also busy as many public decoration projects are gradually put on the agenda. stand up.
Speed up the resumption of public construction work
The project is on track
2020 is the last year of the “Thirteenth Five-Year Plan”. Many engineering projects will be completed this year. No matter how difficult it is, it cannot stop the country from The pace of construction.
A few days ago, the General Office of the Ministry of Housing and Urban-Rural Development issued the "Notice on Strengthening the Prevention and Control of the New Coronavirus Epidemic and Promoting the Orderly Resumption of Work of Enterprises", which mentioned: Low-risk areas must comprehensively Promote the resumption of work of enterprises and engineering projects. Medium-risk areas must promote the resumption of work of enterprises and engineering projects in phases and at staggered times in an orderly manner. High-risk areas must ensure that the scope of resumption of work of enterprises is gradually and orderly expanded after the epidemic is effectively prevented and controlled. Projects involving epidemic prevention and control, people's livelihood security and other important national economy and people's livelihood should be given priority to resume work, accelerate the start and construction of major engineering projects, and prohibit "one size fits all" ". At the same time, it is clarified that various expenses incurred during the shutdown period due to the impact of the epidemic should be determined in accordance with laws, regulations, contract terms and the "Construction Project Bill of Quantities" The relevant provisions of "Pricing Specifications" shall be reasonably shared by both parties. Epidemic prevention and control requires additional procurement of masks, alcohol, disinfectant, gloves, body temperature detectors, electric sprayers and other materials, epidemic prevention and control labor, and The wages and other expenses of workers under medical isolation and observation can be included in the project cost.
This is undoubtedly good news for decoration companies.
▲Recently, the construction site of an airport terminal
It is reported that many construction and decoration companies, including Hongtao Co., Ltd., Weiye Co., Ltd., and Golden Mantis, are accelerating the resumption of work. Currently, many of the company's key decoration projects have been put on the schedule. accordingHongtao SharesThe relevant person in charge revealed: "The company has fully resumed 11 key projects, involving a contract value of approximately 1.1 billion yuan. At present, including Qingdao New Airport Aviation A number of key projects, including the station building fine decoration construction project (bidding section 7), are on the agenda and are being advanced in an orderly manner. ”Weiye Shares< /span>The relevant person in charge revealed: "The company currently has about 160 projects under construction, and 80% of the project management personnel have entered the site for docking as required, and organized a small number of workers to enter the site to complete the preparations before resuming work, and Officially resumed work after being quarantined as required by the local government. "Also on schedule are Golden Mantis, and its Haikou Meilan International Airport 2. The person in charge of the terminal area project of the first phase said: "We are currently doing our best to prevent and control the epidemic, ensuring the safety and health of on-site personnel while advancing the project construction in an orderly manner." It is reported that since the outbreak, the project department has no longer introduced New construction personnel will be recruited, and the flow of personnel on site will be strictly controlled, and the construction nodes will be advanced as planned on the basis of epidemic prevention and control.
However, construction and decoration companies still face considerable challenges in order to achieve full resumption of projects, among which the supply of materials and the safe arrival of personnel are all influencing factors. A building materials distributor who is mainly engaged in projects in Shandong said frankly to the author: "Ceramic tiles are the main decorative material. Upstream manufacturers have resumed production normally, logistics has gradually recovered, and materials are going smoothly. There is no big problem with transportation. Now many areas are quarantined, transportation has not been restored or workers are unwilling, and the resumption rate of labor workers is still relatively low. " However, this problem has also been eliminated with the epidemic. Stable control has been resolved, and most decoration projects are now gradually on track.
Demand suspended, construction on hold
It is difficult to place home improvement orders
Since the beginning of the year, the statistics of building transaction volume in various cities have been appalling. Some dealers said: "This year's building transaction data will not actually have an impact on our performance. Most of our current customers are in the new year." The most troubling thing now is that the decoration workers have not resumed work, and many decoration companies and designer studios have not been able to resume normal business, which means that this channel cannot be used. ;Although we have some individual business, many communities are still inaccessible.”
In fact, decoration is still a relatively complex and large-scale project. There are many people involved in purchasing building materials, finding decoration companies, and supervising work. Many owners will naturally choose to postpone their decoration plans. This is why the order volume of home decoration companies is different from previous years. There is a big gap in comparison. At the same time, the inability to conduct face-to-face interviews and smooth door-to-door measurement will also have a certain impact on promoting order completion.
▲Home improvement companies resume work and communicate with customers online
Currently, most home decoration companies can only understand the basic situation of the house online, customize design plans and produce decoration renderings according to customer needs. However, some designers said that the step of visiting the house to measure the house is still indispensable. "Although the floor plans on the house purchase contract are relatively accurate, the thickness of some walls cannot be estimated, and it is still necessary to retest and adjust the gap appropriately at a later stage."
Wang Genyuan, the decoration designer of Beifengpin of Yizhifeng Group, said bluntly: "This year is the most special year, breaking the original way and rhythm. Many customers only have a frame-like floor plan at first. When they can't When I come to measure a house, I need the customer’s help to measure some data. I will use these to post pictures, discuss the details with the customer, and discuss the plan through video.”
It is understood that communities in rural areas, self-built houses and without property management can already enter the construction site; as for urban areas, there are still many communities under closed management. It is difficult to enter the community for renovation and construction. The biggest difficulty is It's the property of the community. Residential decoration construction requires relevant certificates and approval from multiple parties before entering the site, but this is only for cities where the epidemic has been cleared. Therefore, at this stage, the resumption of work of home improvement companies is limited to preparatory work such as consultation, design, and quotation.
Residential decoration repairman< /span>
Should we wait until school starts?
A few days ago, Shunde District, Foshan City issued the "Notice on Continuing to Strengthen Epidemic Prevention Work in the Property Management Industry". The notice clearly stated that decoration and other projects in the property management area must ensure the safety of personnel. Work and production should be resumed in an orderly manner on the premise that the construction site is not dense and the construction site is well ventilated. Decorators who have symptoms such as fever, cough, fatigue, or have recent contact history with wild animals or patients with fever and cough are not allowed to go to work while sick. If the health department confirms that they are suspected symptomatic patients or confirmed patients, they must stop work immediately and report to the property service company immediately.
At the same time, it was also proposed that property service companies, as supervisors, must assign the responsibility for the management of decoration work to one person, master the information of all decoration personnel entering the site, disinfect facilities in public areas, and control personnel density and decoration time. Decoration units and decoration owners need to comply with: submit a decoration application to the property service company; sign the "Commitment Letter for Epidemic Prevention and Control of Decoration and Repair Works" and fill in the "Registration Form for Decoration (Moving) Personnel"; strictly follow the regulations of the property management company. Decoration construction is carried out during construction hours, and the density of decoration personnel and decoration noise are controlled; workers need to bring their own access cards and electronic passes for verification, wear masks and undergo temperature checks, etc.; they must obey the management of the property service company and are not allowed to move in non-decoration places until the decoration time is over. No longer allowed to stay and so on.
Although strict, compared with other cities where the resumption of home decoration work is still at a stagnant stage, only a few can finally enter the community gate. An owner broke the news: “Guangzhou has not yet issued a clear message on allowing decoration and repair work, which has led to property companies and neighborhood committees passing the buck, and the owner has to bear the responsibility for the housing.Due to the dual pressure of loan and rent, we strongly call on relevant departments to introduce relevant measures as soon as possible to promote the resumption of work and production of decoration companies! ”
As mentioned above, there are certain risks in the resumption of home decoration work. The property management company needs a legitimate reason to refuse the decoration workers from entering the community, and "decoration interferes with students' online classes" turned out to be the best reason, which makes people laugh and cry.
▲Revelation from Mr. Wang
When I asked the property management company when it would be possible to enter the community for renovation, the answer I got was when the school would start and when the house would be renovated! Regarding the issue of decoration and repair work, the decoration company and the community property management battled with wits and courage. After breaking through many hurdles, the workers finally entered the community, and then the students’ parents and the decoration owners launched a second round of battle...
▲The battle between decoration and online classes...
China Ceramics Network’s Toutiao account was also invited to answer a question: “My upstairs neighbor won’t let me resume home decoration work because I’m afraid it will affect his son’s online classes. What should I do?” The author agrees with the views of most people. Erhe: Noise from renovations is an ongoing problem that disturbs neighbors. Communicate and negotiate and reasonably arrange renovation time. Materials should be processed before entering the site to reduce processing noise. Installation processes that can be postponed should be postponed as much as possible. The solutions are always better than the problems. many. Directly refusing decoration workers to enter the community on the grounds of "impacting students' online classes", hindering the normal resumption of work in the decoration industry, seemingly caring about the education of the next generation, but upon closer inspection, it is simply bizarre.! Compared with conscientiously controlling the gates of the community and checking the epidemic prevention risks for the decoration workers entering the site, perhaps more property owners think that more things are worse than less things, so they simply use the banner of students and parents to control the decoration and repair workers. "One size fits all."
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The sudden epidemic has disrupted the pace of resumption of work in various industries. Although it is basically under control now, looking back, we will find that the operations of many companies have been affected to varying degrees and require a process of gradually adapting to recovery. The same goes for the market. . There is no winter that is insurmountable. What we need is mutual understanding and help.
