China Ceramics Network News In order to actively respond to the current situation of the ceramic industry’s weak production capacity expansion, increasingly fierce market competition, upgrading consumer demand, and traditional channels being eaten away, Jinduo Ceramics took the initiative and held a "Join Hands with Jinduo·Co-prosperity and Win-win" Jinduo Ceramics brand promotion meeting at the Jinduo Navigation Hall of the Foshan headquarters on December 18. With the core of deepening dealer channels, Jinduo Ceramics invited people from Shanxi and Hebei VIPs from , Fujian, Zhejiang, Guangdong, Henan and other places came to Jinduo exhibition hall to visit and negotiate.
The industry situation we are in
▲Luo Youcheng, Chairman of Jinduo Group, delivers a speech
Director Luo shared his deep insights into the ceramic industry for many years with the guests present. He believed that in the current new market situation, for a brand to develop, it must have "value" and "word of mouth." Provide value services to consumers, and then reflect the service value, and use precise product matching to form a good word-of-mouth communication.
▲ Yan Lijian, deputy general manager of Jinduo Brand, delivered a welcome speech
On behalf of all members of Jinduo, Mr. Yan expressed his gratitude to all the guests who took the trouble to attend the meeting at Jinduo’s Foshan headquarters. Since its establishment in 1993, Jinduo Ceramics has developed steadily, won numerous honors, and continues to develop in the direction of win-win cooperation among manufacturers and rejuvenation of the brand. He proposed, "Choose a brand and carry out brand management, which is to commit to long-termism." In the future, he hopes to work with all dealers to welcome market changes, transform the original traditional sales method into omni-channel marketing, expand channels, deepen channels to jointly explore new business blue oceans.
▲Xu Jun, national deputy general manager of Sohu Focus Home, delivers a speech
As porcelainThe media initiator of the Brick Design China Tour project, Mr. Xu worked with the Jinduo brand through two years of ups and downs and visited many cities across the country. From the perspective of a media person who has been immersed in the ceramic industry for more than ten years, he told the guests why he chose Jinduo, and elaborated on his encounters with ceramic tiles, Jinduo brand, and Jinduo dealers and designers. Cherish and appreciate every moment of being together.
Why choose Jinduo?
▲Pan Ruixu, terminal trainer of Jinduo Business School
Teacher Pan comprehensively explained the development history, brand strength, core concepts and important measures of Jinduo ceramic tiles in recent years from five sections: Jinduo brand, production intelligence, product overview, project cases and Jinduo piloting. , allowing the guests present to have a deeper understanding and understanding of Jinduo, and to know what it is and why it is so.
▲Pan Yuxia, product development manager of Jinduo Product Management Center
Good products are the "moat" for brand development. Facing the new demands of users in the era of consumption upgrading, Jinduo Ceramics follows the channels and develops accurately. Currently, there are a total of 12 regular product series, covering multiple categories such as polished tiles, interior wall tiles, fully glazed tiles, antique tiles, full-body marble, and permeable tiles, with sizes covering 14 sizes including 918, 715, 612, 212, 800, and 300. Specification.
▲Huang Caiyan, director of Jinduo Display Design Department
The terminal store is the most intuitive window for brand image display. After continuous updates and improvements, we have launched a new display design standard for Jinduo ceramic tile comprehensive stores and renovation stores. From a professional design perspective, Director Huang explained the details of the store construction process to the guests present, including cycle, service division, cost, VI standards and display effects, etc. Standardized design and standardized division of labor ensure that store construction is carried out in an orderly manner and give every customer the most comfortable brick-buying experience.
▲Cheng Xiaoli, manager of Jinduo Planning and Promotion Department
There are products and stores, so how to promote them? Manager Cheng explained Jinduo’s planning and promotion resource promotion measures to the guests present: building a Jinduo design park platform to help terminal stores promote marketing through design; By holding "Tile Design China Tour" theme designer salon activities across the country, we build a bridge between dealers and local outstanding designers, expand and consolidate the construction of designer channels; in addition, there are other terminal assistance activities, such as Support for store celebrations, group purchases, and plan materials for each marketing node.
▲ Jinduo Sales Director Li Jinming explains the marketing policy
Mr. Li said that in the face of the new situation of "big companies and famous brands", the strong alliance between brands and dealers is the current development trend of the industry. As a mature brand with 26 years of experience, Jinduo has real-time and efficient marketing management processes and various complete and preferential store support policies. It is confident enough to lead dealers to explore new markets and expand channels.
Taking a group photo
At this point, the "Join Hands with Jinduo, Prosperity and Win-Win" Jinduo Ceramics Brand Promotion Conference was a complete success. I hope that through this meeting, all the customers who have joined or have not yet joined will have a deeper understanding of Jinduo, and work together to bring good products, good designs, and good services to thousands of households. A high-quality commitment to consumers and society!
