China Ceramics Network News April 18 Today, it is better to meet than to be famous - the Baite Ceramics brand upgrade conference was grandly held at the Foshan Baite Ceramics headquarters. At the press conference, Baxter Ceramics brand image spokesperson Huang Xiaoming made a surprise appearance, Baxter Ceramics' three new series of new products were displayed, and Baxter brand IP image was unveiled... This highlight-filled press conference allowed the ceramic industry to see the "young" Baxter Ceramics Special ceramics.
Extremely popular
The 33rd Ceramics Expo is a must!
For nearly a month, Baite Ceramics people have been looking forward to it The appearance of Mr. Huang Xiaoming, the brand spokesperson, was exciting. At the event on April 18, there were famous posters, interesting trophies, and a vibrant red carpet area with blue and orange colors... This interesting atmosphere made everyone excited and addicted to the red carpet.
Sensational moment
Huang leader parachuted into Foshan to call Baite
▲Mr. Huang Xiaoming Show up at the scene
At about 2:30 in the afternoon, under the expectation of many, Huang Xiaoming made a Wearing a white suit and sunglasses, he appeared handsome and instantly ignited the atmosphere of the venue. During the interactive session, Huang Xiaoming conveyed his concept of home decoration ceramic tiles to everyone, and expressed his recognition of Baxter Ceramics' green, fashionable and simple product system development concept.
▲Mr. Huang Xiaoming and Baite Ceramics Brand General Manager Lei Zhen Interact with Mr. Ye
On the stage, Huang Xiaoming expressed his gratitude to the fans who came from afar. He sent autographed photos to fans; in addition, he also took group photos with friends at the scene, and his heartwarming behavior captured the hearts of many fans.
▲Mr. Huang Xiaoming Interact and take photos with fans
Later, Huang Xiaoming, accompanied by a group of leading guests, also entered the Baidu Visit the exhibition hall of Te Ceramics Headquarters and carefully appreciate various new ceramic tile products.
▲Mr. Huang Xiaoming experienced the charm of Baite ceramic products
New products are coming
The world's first formaldehyde-free brick
▲Baite Ceramics presented the first formaldehyde-free brick to Mr. Huang Xiaoming
Baite Ceramics is oriented towards green environmental protection and starts from caring for the health of users , using advanced foreign technology and imported glazes, implementing the new concept of green and health with practical actions, and launched a functional ceramic tile that removes formaldehyde and purifies the air - formaldehyde-free bricks.
▲Aldehyde-free brick products Catwalk
Baite’s aldehyde-free brick series adds platinum series elements to special materials Yttrium series elements were used as catalysts and burned into the bricks, successfully making the first aldehyde-free bricks, which can be laid in the room to absorb light energy (visible light and invisible light) and heat energy in the air, uninterrupted and permanent. It emits a light wave that decomposes formaldehyde in the room into CO2 and H2O, thereby purifying the air. Tested by an authoritative organization, Baite Ceramics' formaldehyde-free bricks can achieve a 24-hour formaldehyde removal rate of 78%.
▲Aldehyde-free Brick product renderings
New IP image
Focus on brand rejuvenation
▲Baite Ceramic IP image unveiled
After 20 years of solid development, the brand rejuvenation strategy was launched. Taking this Spring Ceramics Expo as a starting point, Baxter Ceramics brand has been fully upgraded and launched Baxter brand IP image - "Chameleon", which symbolizes that Baxter is closely following the trend of the times, and the cool colors represent young and fashionable. Lifestyle, this is a new beginning for Baite Ceramics.
▲Shuncheng Liang Deyun, President of Ceramics Group
Liang Deyun, President of Shuncheng Ceramics Group, said in his speech that Baite people Having a young heart and bold innovation are the genes of the brand.With the upgrading of China's consumption structure and the development and growth of the main consumers in the 80s and 90s, Baite Ceramics has positioned itself as a high-end "ceramic trendy brand" that is "young, trendy, and international" and has always maintained its upward brand awareness and strong action capabilities. .
▲Baite Ceramic Brand General Manager Lei Zhenye
Lei Zhenye, general manager of Baite Ceramics Brand, said in his speech, With the upgrading of China's consumption structure, Baite Ceramics has restructured its core customers to target new and new people who are young in mind, pursue true self, keep improving, and have the courage to be themselves, and launch a new brand of freedom, spontaneity, true self, and extreme simplicity. Brand image.
▲Chinese Architecture Miao Bin, Executive Vice President of Sanitary Ceramics Association
Miao Bin, executive vice president of China Building and Sanitary Ceramics Association, highly affirmed Baxter's innovation and upgrade in his speech. He also said that since last year, Baxter Ceramics has undergone a series of changes such as brand upgrades, product breakthroughs, marketing segmentation, and channel deepening, allowing the outside world to feel the attitude and determination of a brand that is becoming younger.
2019 is a key turning point in the development of Baite Ceramics. Another 20 years of glorious new beginning. In the future, Baxter Ceramics will always create better products and life experiences for users through sophisticated services based on consumer demand and product quality.
